Purpose – The purpose of this paper is to call for an in‐depth reflection on Weber's research approach based on the notions of adequate causation and objective possibility. Design/methodology/approach – The paper illustrates the main characteristics and premises of the research approach....

Purpose – This article aims to discuss the importance of innovation and entrepreneurship in today's economic environment and why such activities should be part of leadership. Design/methodology/approach – The article references journals and conference activity that have demonstrated...

Purpose – This paper aims to present and reflect on a phenomenological research process used to elucidate the nature of creativity and innovation in haute cuisine. Design/methodology/approach – In‐depth unstructured interviews and field notes capturing subjective experiences were employed...

Purpose – This study aims to investigate creativity‐related determinants of learning in the context of business‐to‐business services and client‐agency relationships. Design/methodology/approach – The research model includes client encouragement, agency creativity, campaign...

Purpose – The purpose of this paper is to examine the contribution that the study of heuristic processes can make to a better understanding of the gap between marketing theory and practice, particularly in small and medium‐sized enterprises (SMEs). The term entrepreneurial marketing is used...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – This paper intends to examine the antecedents of perceived creativity and flow experience in order to understand how consumers' advertisement keywords browsing influences their searching intentions and/or behaviours regarding purchase. In addition, it aims to consider two kinds of...

Purpose – This paper aims to provide an overview over the development of historical research into advertising from the early twentieth century. Its main purposes are to interest marketing scholars and business historians in the history of advertising, help scholars that are unfamiliar with the...