Purpose – The purpose of the paper is to examine whether the standard support service intervention model of providing training programmes to stimulate business growth is an effective economic regeneration model in the case of small creative industry firms. Design/methodology/approach – A...

This paper evaluates changes made to the internal assessment component of a third year financial accounting course at a university in New Zealand. A learning portfolio was designed to supplement existing coursework. The aim was to engender in students a deep rather than a surface approach to...

Purpose – The purpose of this paper is to explore the role of and the management of creative individuals in organizations. Design/methodology/approach – The paper integrates concepts including a range of recently published (1995‐2006) theoretical works in the creative culture, creativity,...

Purpose – Management within the creative industries can face many challenges, some of which may be unique to these forms of organisations. The perceptions and actions of the creative employees, consumers and clients, can impact directly on the overall creative output and end product. This...

Purpose – The purpose of this paper is to provide a perspective on how new interactive media trends affect the creative process in agencies and engage consumers as co‐creators, based on recently published research and observation. Design/methodology/approach – Interviews, participant...

Purpose – This is part II of on‐going research, the purpose being to establish a creative information‐seeking model. Design/methodology/approach – Two studies were conducted to examine the subjects' creative information seeking behaviours and the extent to which they exhibited the...

Purpose – The study aims to extend knowledge of practitioner beliefs amongst advertising agency creatives across three countries – Australia, New Zealand and Malaysia – regarding factors that impact advertising creative excellence in the advertising agency. The study also seeks to address...