Purpose – The purpose of this study is to employ the concepts of the general management of innovation to help explain the extraordinary inventiveness of the Shaker religious community. Design/methodology/approach – Utilizing historical accounts of Shaker philosophy and practice, the paper...

Purpose – The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – The briefing is prepared by an independent writer who adds their own impartial comments and...

Purpose – This paper aims to report on the construction of a scale to measure a firm's stance towards creative consumers; that is, customers who adapt, modify or transform a proprietary offering. Design/methodology/approach – A measurement instrument, called the 3As, is developed to assess...

Purpose – This paper aims to provide an overview over the development of historical research into advertising from the early twentieth century. Its main purposes are to interest marketing scholars and business historians in the history of advertising, help scholars that are unfamiliar with the...

Purpose – This paper intends to examine the antecedents of perceived creativity and flow experience in order to understand how consumers' advertisement keywords browsing influences their searching intentions and/or behaviours regarding purchase. In addition, it aims to consider two kinds of...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – The objective of this paper is to scan flagrant cases of uncertainty and hesitation in the conception of plans and strategy and to assess new results in risk management. Design/methodology/approach – The paper uses outstanding examples, present and past (and some future), of both...

Purpose – This paper aims to argue that utilising foresight becomes a more useful tool to organisational management, if the innovative technique of “creative competition” is applied. In an empirical analysis, it seeks to show how the technique of creative competition was used in a...