Putsom, Wanlee - In: Asian Academy of Management journal 30 (2025) 2, pp. 63-85
Creativity is a crucial skill for business entrepreneurs, particularly in the aftermath of the COVID-19 pandemic …. Therefore, the objective of this research is to examine the influence of entrepreneurial creativity using the Cognitive Process … Associated with Creativity (CPAC) scale model to examine its influence on business innovation and the success of small business …