investigates the influence of endorser credibility and brand credibility on consumer purchase intention in native apparel company … brands in Pakistan. This paper also scrutinizes the mediating role of attitudes towards brand credibility and attitudes … endogenous variables (endorser credibility and brand credibility) have a significant and positive influence on the exogenous …

investigates the influence of endorser credibility and brand credibility on consumer purchase intention in native apparel company … brands in Pakistan. This paper also scrutinizes the mediating role of attitudes towards brand credibility and attitudes … endogenous variables (endorser credibility and brand credibility) have a significant and positive influence on the exogenous …

This paper investigates the determinants of inflation target credibility (ITC) using a unique survey we designed to … measure the credibility of the ECB's inflation target. Containing over 200,000 responses from German consumers collected …. When inflation is below target, however, the credibility of the inflation target cannot be improved by raising the …

This study proposes an implicit index for central bank credibility, which is critical in developing countries … dependent and policy rates as independent variables, are used to calculate the implicit credibility index of central banks. The … proposed central bank implicit credibility index was calculated using monthly data from 12 developing countries and New Zealand …

-off between flexibility and credibility as attributes of monetary policy, thereby highlighting aspects that make inflation …