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~person:"Balmer, John M. T."
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Corporate culture
36
Unternehmenskultur
36
Corporate reputation
26
Firmenimage
26
Brand architecture
22
Markenarchitektur
22
Brand management
18
Markenführung
18
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17
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12
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Balmer, John M. T.
Frey, Bruno S.
79
Giuliano, Paola
66
Guiso, Luigi
64
Windhorst, Hans-Wilhelm
57
Epstein, Gil S.
54
Wyrwich, Michael
49
Zingales, Luigi
48
Hofstede, Geert
47
Herrmann-Pillath, Carsten
44
Falck, Oliver
36
Fritsch, Michael
36
Sackmann, Sonja A.
36
Sapienza, Paola
36
Schein, Edgar H.
35
Nijkamp, Peter
34
Spolaore, Enrico
34
Verdier, Thierry
32
Alvesson, Mats
31
Vadi, Maaja
31
Rowley, Chris
30
Galor, Oded
28
Wacziarg, Romain
28
Melewar, T. C.
27
Nunn, Nathan
27
Tubadji, Annie
27
Casson, Mark
26
Dimitrov, Kiril
26
Fernández, Raquel
26
Towse, Ruth
26
Wood, Donald C.
25
Özak, Ömer
25
Lameli, Alfred
24
Nerdinger, Friedemann W.
24
Steiner, Lasse
24
Brettel, Malte
23
Ravasi, Davide
23
Ruhose, Jens
23
Schmeisser, Wilhelm
23
Schultz, Majken
23
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International Corporate Identity Group / Symposium <15., 2012, Århus>
1
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The journal of brand management : an international journal
7
Corporate communications : an international journal
5
European journal of marketing : EJM
5
International studies of management and organization
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
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1
California management review
1
Contemplating corporate marketing, identity and communication
1
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1
Foundations of corporate heritage
1
Journal of Brand Management: Advanced Collections
1
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1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Routledge interpretive marketing research
1
Springer eBook Collection / Business and Management
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ECONIS (ZBW)
39
USB Cologne (EcoSocSci)
1
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Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
3
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
4
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
5
Stakeholder, organizations and management complexities : 15th International Corporate Identity Group (ICIG) Symposium
Balmer, John M. T.
(
ed.
);
Johansen, Trine S.
(
ed.
); …
-
International Corporate Identity Group / Symposium …
-
2016
Persistent link: https://www.econbiz.de/10011497574
Saved in:
6
Scrutinizing stakeholder thinking : orthodoxy or heterodoxy?
Balmer, John M. T.
;
Johansen, Trine S.
;
Nielsen, Anne …
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 205-215
Persistent link: https://www.econbiz.de/10011497583
Saved in:
7
Corporate identity, corporate identity scholarship and Wally Olins (1930 - 2014)
Balmer, John M. T.
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10010513901
Saved in:
8
Introducing organisational heritage : linking corporate heritage, organisational identity and organisational memory
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 385-411
Persistent link: https://www.econbiz.de/10011350097
Saved in:
9
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
10
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
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