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Consumer behaviour
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To hesitate or not to hesitate : can popularity cues minimize the hesitation to checkout in e-commerce?
Wang, Siqi
;
Lim, Xin Jean
;
Luo, Xi
;
Cheah, Jun-Hwa
- In:
Journal of retailing and consumer services
78
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015085007
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