Search Results - subject:"Customer‐brand relationship"

Understanding customer experience over time and customer citizenship behavior in retail environment : the mediating role of customer brand relationship strength

Hoa Pham Thi; Ho Trong Nghia - In: Cogent business & management 11 (2024) 1, pp. 1-23

citizenship behavior, especially via the mediation of customer-brand relationship strength. To bridge the gap, this study examines … the mediating role of customer-brand relationship strength on the associations between retail customer experience over … time and customer citizenship behavior in retail industry. Specifically, the four components of customer-brand relationship …

Persistent link: https://www.econbiz.de/10014543421

A framework for transitioning brand trust to brand love

Marmat, Geeta - In: Management decision 61 (2023) 6, pp. 1554-1584

Persistent link: https://www.econbiz.de/10014309616

Higher price : a benefit of online value co-creation activities in sponsored communities

Chen, Aihui; Lu, Yaobin; Gong, Yeming - In: Information & management : the internat. journal of … 59 (2022) 8, pp. 1-15

Persistent link: https://www.econbiz.de/10013488525

How do cooperative banks build their own proximity type in the social media

Veg-Sala, Nathalie; Zeitoun, Valérie; Michel, Géraldine - In: Contemporary Trends in European Cooperative Banking : …, (pp. 243-265). 2022

Persistent link: https://www.econbiz.de/10013286542

Customer engagement and hotel booking intention : the mediating and moderating roles of customer-perceived value and brand reputation

Touni, Reham; Kim, Woo Gon; Kavitha Haldorai; Rady, Ahmed - In: International journal of hospitality management 104 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013255940

Customer-brand relationship in the era of artificial intelligence : understanding the role of chatbot marketing efforts

Cheng, Yang; Jiang, Hua - In: The journal of product & brand management 31 (2022) 2, pp. 252-264

Persistent link: https://www.econbiz.de/10013164316

Exploring the dynamics between brand investment, customer investment, brand identification, and brand identity fusion

Krishna, Arunima; Kim, Soojin - In: Journal of business research : JBR 137 (2021), pp. 267-277

Persistent link: https://www.econbiz.de/10012665714

Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets

Deependra Singh; Bajpai, Naval; Kulshreshtha, Kushagra - In: International journal of electronic marketing and … 12 (2021) 3, pp. 254-284

Persistent link: https://www.econbiz.de/10012598426

Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits

Deependra Singh; Bajpai, Naval; Kulshreshtha, Kushagra - In: Journal of relationship marketing : innovations and … 20 (2021) 1, pp. 20-41

Persistent link: https://www.econbiz.de/10012483395

What constitutes student-university brand relationship? : Malaysian students' perspective

Hashim, Sharizal; Norjaya Mohd. Yasin; Siti Aisyah Ya'kob - In: Journal of marketing for higher education 30 (2020) 2, pp. 180-202

Persistent link: https://www.econbiz.de/10012312378