Marketing strategies should target entire commercial areas, not just individual stores. This study highlights the data collected from stamp rally events as cross-sectional consumer behavior data. Although stamp rally data have been analyzed as tabular data, this approach should capture the...

The restaurant industry, especially fine dining, is characterized by intense competition and an increasing number of closures. Wine is a profit lever, but the exploitation of sales potential can present a challenge. As consumers encounter more extensive wine lists, they often find themselves...

In the digital transformation era, environmental, social, and governance (ESG) practices increasingly shape customers’ behavior (CB) toward brands, serving as frameworks that not only correspond with consumer values but also impact their trust, loyalty, and engagement with companies. However,...