Khneyzer, Chadi; Boustany, Zaher; Dagher, Jean - In: Administrative Sciences : open access journal 14 (2024) 8, pp. 1-16
In the era of digitization and technical breakthroughs, artificial intelligence (AI) has progressively found its way into the field of customer relationship management (CRM), bringing benefits as well as difficulties to businesses. AI, particularly in the context of CRM, employs machine learning...
