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Year of publication
Subject
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Beziehungsmarketing 22 Relationship marketing 22 Customer analytics 17 Consumer behaviour 12 Data mining 12 Konsumentenverhalten 12 Data Mining 10 customer analytics 10 Big Data 8 Big data 8 Customer analysis 8 Einzelhandel 8 Kundenanalyse 8 Retail trade 8 Computer-assisted marketing 5 Customer value 5 IT-gestütztes Marketing 5 Kundenwert 5 Marketing management 5 Marketingmanagement 5 Customer Analytics 4 Customer satisfaction 4 Direct marketing 4 Kundenzufriedenheit 4 big data 4 Analytics 3 Artificial intelligence 3 Künstliche Intelligenz 3 Marketing 3 Arbeitsuche 2 B-to-B-Marketing 2 Betriebliches Informationssystem 2 Bibliometrics 2 Bibliometrie 2 Business intelligence system 2 Business-to-business marketing 2 Customer analytics capability 2 Customer data 2 Database marketing 2 Dienstleistungsqualität 2
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Online availability
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Undetermined 20 Free 11 CC license 2
Type of publication
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Article 33 Book / Working Paper 4
Type of publication (narrower categories)
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Article in journal 27 Aufsatz in Zeitschrift 27 research-article 2 Arbeitspapier 1 Article 1 Aufsatz im Buch 1 Book section 1 Conference Paper 1 Working Paper 1 conceptual-paper 1 technical-paper 1
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Language
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English 36 German 1
Author
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Akter, Shahriar 5 Hossain, Md Afnan 5 Yanamandram, Venkata 5 Michel, René 4 Schnakenburg, Igor 4 Chala, Nina 2 Ebbes, Peter 2 Hoehle, Hartmut 2 Netzer, Oded 2 Pichyk, Kateryna 2 Poddenezhnyi, Oleksandr 2 Pérez Rave, Jorge Iván 2 Venkatesh, Viswanath 2 Voropai, Olga 2 von Martens, Tobias 2 Abbasi, Ahmed 1 Aloysius, John A 1 Aloysius, John A. 1 Ayanso, Anteneh 1 Berman, Saul J. 1 Bonacchi, Massimiliano 1 Bone, Sterling A. 1 Chen, Yongjian 1 Clark, Jessica 1 Correa Morales, Juan Carlos 1 Davoudi, Heidar 1 Dobolyi, David 1 Fiedler, Lars 1 Fombelle, Paul W. 1 Garcia, Andres Viloria 1 Gavrila Gavrila, Sorin 1 Germann, Frank 1 Goi, Chai Lee 1 Gunasekaran, Angappa 1 Hallikainen, Heli 1 Hassine, Marwa Ben 1 Huang, Ming-hui 1 Jaramillo Álvarez, Gloria Patricia 1 Junqué de Fortuny, Enric 1 Kargar, Mehdi 1
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Published in...
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Journal of business research : JBR 3 Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle 2 Industrial marketing management : the international journal for industrial and high-tech firms 2 Journal of Research in Interactive Marketing 2 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 2 Journal of service research : JSR 2 Technological forecasting & social change : an international journal 2 Accounting horizons : a quarterly publication of the American Accounting Association 1 Asian journal of business ethics : AJBE 1 Business intelligence and analytics in small and medium enterprises 1 HEC Paris research paper series 1 International Journal of Operations & Production Management 1 International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA 1 International journal of technology marketing : IJTMkt 1 Journal of Business Economics and Management (JBEM) 1 Journal of business economics and management 1 Journal of global information management 1 Journal of management information systems : JMIS 1 Journal of marketing analytics : JMA 1 Journal of retailing 1 Journal of retailing and consumer services 1 Management : journal of contemporary management issues 1 Management information systems : mis quarterly 1 Management science : journal of the Institute for Operations Research and the Management Sciences 1 Palgrave Executive Essentials 1 Strategy & Leadership 1
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Source
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ECONIS (ZBW) 31 Other ZBW resources 4 EconStor 2
Showing 1 - 10 of 37
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Systematic literature review on customer analytics capabilities
In: Cuadernos de administración : quarterly publication of … 40 (2024) 79, pp. 1-18
Persistent link: https://www.econbiz.de/10015407890
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Reimagining customer analytics : empowering a digital business with AI-driven personalisation through ChatGPT
Pongsakorn Limna; Tanpat Kraiwanit - In: Management : journal of contemporary management issues 30 (2025) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10015435784
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A data-driven approach to customer lifetime value prediction using probability and machine learning models
Wong, Albert; Garcia, Andres Viloria; Lim, Yew-Wei - 2025
Customer lifetime value is an important marketing metric and has applications in market segmentation, strategy development, and direct marketing programs, especially when customers are not under contract. In this research, we demonstrate the prediction of the lifetime value of patients in a...
Persistent link: https://www.econbiz.de/10015506532
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Analysing students' mobility at higher education institutions: Case of Ukrainian university during the war
Chala, Nina; Pichyk, Kateryna; Poddenezhnyi, Oleksandr; … - In: Journal of Business Economics and Management (JBEM) 25 (2024) 1, pp. 191-210
Higher Education Institutions (HEIs) often overlook the importance of systematic data collection and analysis. This oversight can obscure critical trends and decision-making insights, particularly student mobility. HEIs management may not detect the outflow of students related to academic...
Persistent link: https://www.econbiz.de/10015401191
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Design and psychometric validation of a Customer Analytics Capabilities (CAC) scale : empirical evidence in Colombian organizations
Maya Restrepo, María Alejandra; Pérez Rave, Jorge Iván - In: Cuadernos de administración : quarterly publication of … 40 (2024) 78, pp. 1-24
Persistent link: https://www.econbiz.de/10015407881
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Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed; Chen, Yongjian; Keramati, Abbas - In: Industrial marketing management : the international … 119 (2024), pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
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Navigating the platform economy : crafting a customer analytics capability instrument
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata; … - In: Journal of business research : JBR 170 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014534516
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Analysing students' mobility at higher education institutions : case of Ukrainian university during the war
Chala, Nina; Pichyk, Kateryna; Poddenezhnyi, Oleksandr; … - In: Journal of business economics and management 25 (2024) 1, pp. 191-210
Higher Education Institutions (HEIs) often overlook the importance of systematic data collection and analysis. This oversight can obscure critical trends and decision-making insights, particularly student mobility. HEIs management may not detect the outflow of students related to academic...
Persistent link: https://www.econbiz.de/10014540572
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Operationalizing artificial intelligence-enabled customer analytics capability in retailing
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata; … - In: Journal of global information management 30 (2022) 8, pp. 1-23
Persistent link: https://www.econbiz.de/10014305196
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Customer analytics in performance measurement and reporting systems
Bonacchi, Massimiliano; Perego, Paolo - In: Accounting horizons : a quarterly publication of the … 38 (2024) 4, pp. 1-29
Persistent link: https://www.econbiz.de/10015179788
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