Search Results - subject:"Customer base analysis"

A generalised comparison of Pareto/NBD based forecasts using MCMC, maximum likelihood, and heuristics

Simon, Lydia - In: Journal of Business Economics 95 (2025) 8-9, pp. 1079-1105

This study is the first generalised effort to compare the forecasting efficacy of different Pareto/NBD model-based forecasts. Monte Carlo Markov Chain (MCMC)-based estimates, Maximum Likelihood Estimation (MLE), and heuristics are applied to four different types of forecasts: (1) predicting the...

Persistent link: https://www.econbiz.de/10015564727

Worth the effort? : comparison of different MCMC algorithms for estimating the Pareto/NBD model

Simon, Lydia; Adler, Jost - In: Journal of business economics : JBE 92 (2022) 4, pp. 707-733

Persistent link: https://www.econbiz.de/10013438856

Worth the effort? Comparison of different MCMC algorithms for estimating the Pareto/NBD model

Simon, Lydia; Adler, Jost - In: Journal of Business Economics 92 (2021) 4, pp. 707-733

The Pareto/NBD model is one of the best-known models in customer base analysis. Extant literature has brought up three …

Persistent link: https://www.econbiz.de/10014501795

Essays on digital marketing strategies : an analytical investigation

Gecer, Gökhan - 2021

Persistent link: https://www.econbiz.de/10012799160

Comparative models in customer base analysis : parametric model and observation-driven model

Xie, Shao-Ming - In: Journal of business economics and management 21 (2020) 6, pp. 1731-1751

algorithms (observation-driven models) in customer base analysis, which the literature has not comprehensively investigated … before. The aim is to find the comparative edge of these two approaches under customer base analysis and to define the …

Persistent link: https://www.econbiz.de/10012505425

Comparative models in customer base analysis: Parametric model and observation-driven model

Xie, Shao-Ming - In: Journal of Business Economics and Management (JBEM) 21 (2020) 6, pp. 1731-1751

Persistent link: https://www.econbiz.de/10015401255

Timing customer reactivation initiatives

Holtrop, Niels; Wieringa, Jaap E. - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 570-589

Persistent link: https://www.econbiz.de/10014383229

Comment on modeling purchasing behavior with sudden "death" : a flexible customer lifetime model”

Adler, Jost - In: Management science : journal of the Institute for … 69 (2023) 3, pp. 1929-1930

Persistent link: https://www.econbiz.de/10014305186

A seasonal model with dropout to improve forecasts of purchase levels

Wünderlich, Robin; Wünderlich, Nancy V.; Wangenheim, … - In: Journal of interactive marketing 57 (2022) 2, pp. 212-236

Persistent link: https://www.econbiz.de/10015424176

Measuring customer lifetime value in a semi-contractual transaction setting with artificially truncated duration

Qi, Jiayin; Zhou, Yong-pin; Li, Jia - In: Journal of relationship marketing : innovations and … 21 (2022) 2, pp. 103-123

Persistent link: https://www.econbiz.de/10013336321