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Search: subject:"Customer brand engagement"
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Beziehungsmarketing
36
Brand management
36
Markenführung
36
Relationship marketing
36
Consumer behaviour
35
Konsumentenverhalten
35
Internet marketing
25
Online-Marketing
25
Customer integration
23
Kundenintegration
23
Customer brand engagement
21
Social Web
21
Social web
21
Brand loyalty
20
Markentreue
20
Brand
18
Markenartikel
18
Brand image
17
Markenimage
17
Customer satisfaction
15
Kundenzufriedenheit
15
customer brand engagement
9
Customer-brand engagement
4
Marketing management
4
Marketingmanagement
4
Brand satisfaction
3
Brand trust
3
Confidence
3
Coronavirus
3
Customer engagement
3
Emotion
3
Facebook
3
Hotel industry
3
Hotellerie
3
Luxury goods
3
Luxusgüter
3
Social media
3
Vertrauen
3
Bibliometrics
2
Bibliometrie
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Undetermined
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39
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39
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English
41
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Rather, Raouf Ahmad
5
Mandal, Santanu
3
Parrey, Shakir Hussain
3
Roy, Souvik
3
Solem, Birgit Andrine Apenes
3
Ahn, Jiseon
2
Aljuhmani, Hasan Yousef
2
Bayram, Pelin
2
Elrehail, Hamzah
2
Gulzar, Rafia
2
Johnson, Lester W.
2
Khan, Imran
2
Khan, Zoia
2
Khattak, Arif
2
Leckie, Civilai
2
Pedersen, Per Egil
2
Rahman, Zillur
2
Samarah, Tariq
2
Ul Rehman, Shakeel
2
Altschwager, Teagan
1
Back, Ki-Joon
1
Ballester, Estefania
1
Barnes, Stuart J.
1
Bashir, Muhammad Adnan
1
Bouzdine-Chameeva, Tatiana
1
Bozkurt, Siddik
1
Brandão, Amélia Maria Pinto da Cunha
1
Cain, Lisa
1
Casidy, Riza
1
Cheema, Sadia
1
Chi, Ming
1
Conduit, Jodie
1
Dangi, Hamendra Kumar
1
Deshwal, Pankaj
1
Duong, Giang Huong
1
Fahim, Syed Muhammad
1
Faria, Inês
1
Fatma, Mobin
1
France, Cassandra
1
Gadekar, Mahesh
1
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The journal of brand management : an international journal
3
International journal of contemporary hospitality management
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International Journal of Information Systems in the Service Sector (IJISSS)
1
International journal of business information systems : IJBIS
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
Journal of destination marketing & management
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality and tourism insights
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service theory and practice : JSTP
1
Management decision : MD
1
Pakistan Journal of Commerce and Social Sciences (PJCSS)
1
Pakistan journal of commerce and social sciences
1
Scientific Annals of Economics and Business
1
The Lahore journal of business
1
The international journal of bank marketing : IJBM
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
Tourism review
1
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ECONIS (ZBW)
39
EconStor
1
Other ZBW resources
1
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1
Analyzing the
customer
brand
engagement
model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
4
The mediating role of customer engagement on brand involvement and emotional brand attachment
Qaiser, Shehla
;
Bashir, Muhammad Adnan
;
Yasir, Muhammad
; …
- In:
The Lahore journal of business
9
(
2020/2021
)
2
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012628303
Saved in:
5
Enhancing affective commitment through gamified services of luxury brands : role of game mechanics and self-congruity
Saxena, Garima
;
Jain, Sheetal
;
Mishra, Sita
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014333591
Saved in:
6
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
Saved in:
7
Building theoretical sand castles : the case of
customer
brand
engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
8
Does gamification effect
customer
brand
engagement
and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
9
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
10
Linking social media marketing efforts with
customer
brand
engagement
in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
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