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  • Search: subject:"Customer data"
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Year of publication
Subject
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Kundendaten 290 Customer data 269 Beziehungsmarketing 94 Relationship marketing 94 Consumer behaviour 82 Konsumentenverhalten 82 Datenschutz 79 Data protection 75 Computer-assisted marketing 31 IT-gestütztes Marketing 31 Data Mining 29 Deutschland 29 Marketing 29 Online-Marketing 28 Germany 27 Kundenmanagement 26 Data mining 25 Internet marketing 23 Theorie 23 Theory 23 Price discrimination 22 Big Data 21 Electronic Commerce 21 Preisdifferenzierung 20 Digitalisierung 19 Digitization 18 Marketingmanagement 18 Social Web 18 Social web 18 Zielgruppe 18 Datenanalyse 17 Direktmarketing 17 Marketing management 17 Customer Data 16 E-commerce 16 Price Discrimination 16 Target group 16 USA 16 United States 16 Big data 15
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Online availability
All
Undetermined 111 Free 79 CC license 2
Type of publication
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Book / Working Paper 193 Article 154 Journal 2
Type of publication (narrower categories)
All
Article in journal 98 Aufsatz in Zeitschrift 98 Aufsatz im Buch 45 Book section 45 Working Paper 41 Graue Literatur 40 Non-commercial literature 40 Hochschulschrift 36 Arbeitspapier 32 Thesis 22 Collection of articles of several authors 14 Sammelwerk 14 Aufsatzsammlung 10 Dissertation u.a. Prüfungsschriften 7 Case study 4 Fallstudie 4 Guidebook 4 Ratgeber 4 research-article 4 Conference paper 3 Konferenzbeitrag 3 Interview 2 Statistics 2 Statistik 2 Article 1 Bibliografie enthalten 1 Bibliography included 1 Collection of articles written by one author 1 Glossar enthalten 1 Glossary included 1 Handbook 1 Handbuch 1 Lehrbuch 1 Sammlung 1 Textbook 1
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Language
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English 244 German 88 Undetermined 16 French 1 Italian 1 Polish 1
Author
All
Sapi, Geza 14 Baye, Irina 11 Hasnas, Irina 7 Saarijärvi, Hannu 7 Suleymanova, Irina 7 Bergemann, Dirk 5 Bonatti, Alessandro 5 Fader, Peter 5 Gan, Tan 5 Goldfarb, Avi 5 Jentzsch, Nicola 5 Kuusela, Hannu 5 Schwarz, Torsten 5 Tucker, Catherine 5 Vasserman, Shoshana 5 Ali, S. Nageeb 4 Laussel, Didier 4 Lewis, Gregory 4 Long, Ngo Van 4 Reiz, Tim 4 Resende, Joana 4 Baker, Scott 3 Becker, Jan U. 3 Berg, Kristi 3 Coussement, Kristof 3 Haviv, Avery 3 Klein, Deanna 3 Kleindienst, Dominikus 3 Miklós-Thal, Jeanine 3 Neslin, Scott A. 3 Plangger, Kirk 3 Reimer, Kerstin 3 Schupp, Robin Philip 3 Verhoef, Peter C. 3 Anand, Piyush 2 Banasiewicz, Andrew D. 2 Bellis, Emanuel de 2 Bonacchi, M. 2 Braun, Gabriele 2 Breitner, Michael H. 2
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Institution
All
Springer Fachmedien Wiesbaden 8 National Bureau of Economic Research 7 Düsseldorf Institute for Competition Economics (DICE), Wirtschaftswissenschaftliche Fakultät 5 IGI Global 3 Friedrich-Schiller-Universität Jena 2 Haufe-Lexware GmbH & Co. KG 2 Verlag Dr. Kovač 2 marketing-Börse GmbH 2 Data & Marketing Association 1 Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW) 1 Direct Marketing Association 1 Friedrich-Ebert-Stiftung 1 OECD 1 Shaker Verlag 1 Springer Vieweg 1 Taylor and Francis 1 Taylor and Francis. 1 Uni-Edition GmbH 1 Universität Siegen 1 Universität Ulm 1 Westfälische Wilhelms-Universität Münster 1 Zentrum für Technologiefolgen-Abschätzung <Bern> 1 epubli GmbH 1 mitp Verlags GmbH & Co. KG 1
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Published in...
All
SpringerLink / Bücher 8 DICE Discussion Paper 6 NBER working paper series 6 DICE Discussion Papers 5 DICE discussion paper 5 Research 5 Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation 4 Harvard business review : HBR 4 Journal of economics & management strategy : JEMS 4 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 4 Business horizons 3 Electronic markets : the international journal on networked business 3 Harvard-Business-Manager : das Wissen der Besten 3 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 3 Journal of advertising research 3 Journal of marketing 3 Psychology & marketing 3 Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis 3 The Routledge companion to digital consumption 3 Advances in knowledge acquisition, transfer, and management (AKATM) book series 2 Apps management and e-commerce transactions in real-time 2 Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster 2 Artificial intelligence in marketing 2 Cowles Foundation Discussion Paper 2 Discussion papers / CEPR 2 E-marketing ; Vol. 1 2 HMD : Praxis der Wirtschaftsinformatik 2 IWI-Diskussionsbeiträge 2 Industrial marketing management : the international journal for industrial and high-tech firms 2 Innovationen und Innovationsmanagement in der Finanzbranche 2 Innovatives Markenmanagement 2 Interaktives Marketing 2 International journal of business information systems : IJBIS 2 Journal of business research : JBR 2 Journal of competition law & economics 2 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 2 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 2 Management science : journal of the Institute for Operations Research and the Management Sciences 2 Management science in hospitality and tourism : theory, practice, and applications 2 Marketing Science 2
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Source
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ECONIS (ZBW) 307 USB Cologne (EcoSocSci) 16 RePEc 11 EconStor 10 Other ZBW resources 4 BASE 1
Showing 11 - 20 of 349
Cover Image
Unilateral sharing of customer data for strategic purposes
Choe, Chongwoo; Cong, Jiajia; Wang, Chengsi - 2021
Persistent link: https://www.econbiz.de/10012651428
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Monetizing privacy
Garratt, Rod; Lee, Michael Junho - 2021
In a market where consumers choose between payment options and firms compete with products and prices, we show that payment data drives the formation of a market monopoly. A data-sharing policy can successfully restore and maintain a competitive market, but often at the expense of both...
Persistent link: https://www.econbiz.de/10012423840
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Voluntary disclosure and personalized pricing
Ali, S. Nageeb; Lewis, Gregory; Vasserman, Shoshana - In: The review of economic studies : RES 90 (2023) 2, pp. 538-571
Persistent link: https://www.econbiz.de/10014319950
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It's a match! : linking foreign counterparts in Italian customs data to their balance sheets
Crispino, Marta; Conteduca, Francesco Paolo - 2023
Persistent link: https://www.econbiz.de/10014441424
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How much do customer ordering practices drive medical supplies distribution (in)efficiency for primary care markets?
Shockley, Jeff; Merrick, Jason R. W.; Liu, Xiaojin; … - In: Production and operations management : the flagship … 32 (2023) 12, pp. 3908-3930
Persistent link: https://www.econbiz.de/10014441429
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Machine Learning Modelle zur Vorhersage von Zahlungsausfällen im Energiemarkt
Stecker, Rouven; Lehrbass, Frank - 2023
Persistent link: https://www.econbiz.de/10014428149
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Personalization scale in airlines : combining the power of rich customer data, experiential learning, and revenue management
Guerrini, Alberto; Ferri, Gabriele; Rocchi, Stefano; … - In: Journal of revenue and pricing management 22 (2023) 2, pp. 171-180
Persistent link: https://www.econbiz.de/10014276700
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Digital Hermits
Miklós-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery; … - 2023
When a user shares multi-dimensional data about themselves with a firm, the firm learns about the correlations of different dimensions of user data. We incorporate this type of learning into a model of a data market in which a firm acquires data from users with privacy concerns. User data is...
Persistent link: https://www.econbiz.de/10014262161
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Using deep learning to overcome privacy and scalability issues in customer data transfer
Anand, Piyush; Lee, Clarence - In: Marketing science 42 (2023) 1$1m1/2, pp. 189-207
Persistent link: https://www.econbiz.de/10014317069
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L' Open Banking nel sistema dei pagamenti : evoluzione infrastrutturale, innovazione e sicurezza, prassi di vigilanza e sorveglianza
Pellitteri, Roberto; Parrini, Ravenio; Cafarotti, Carlo; … - 2023
Persistent link: https://www.econbiz.de/10014226875
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