Baye, Irina; Hanspach, Philip; Reiz, Tim; Sapi, Geza - In: Review of Industrial Organization 64 (2024) 4, pp. 615-644
We consider competing mobile marketers that complement geo-targeting with behavior-based pricing and send personalized offers to customers. Firms observe consumers’ locations and can infer their (heterogeneous) responsiveness to discounts from purchase histories. The overall profit effect of...