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  • Search: subject:"Customer data"
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Year of publication
Subject
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Kundendaten 287 Customer data 266 Beziehungsmarketing 92 Relationship marketing 92 Consumer behaviour 79 Datenschutz 79 Konsumentenverhalten 79 Data protection 75 Computer-assisted marketing 31 IT-gestütztes Marketing 31 Data Mining 29 Deutschland 29 Marketing 29 Online-Marketing 28 Germany 27 Kundenmanagement 26 Data mining 25 Internet marketing 23 Theorie 23 Theory 23 Price discrimination 22 Big Data 21 Electronic Commerce 20 Preisdifferenzierung 20 Digitalisierung 19 Digitization 18 Marketingmanagement 18 Social Web 18 Social web 18 Zielgruppe 18 Datenanalyse 17 Direktmarketing 17 Marketing management 17 Customer Data 16 E-commerce 16 Price Discrimination 16 Target group 16 USA 16 United States 16 Big data 15
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Online availability
All
Undetermined 108 Free 79 CC license 2
Type of publication
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Book / Working Paper 190 Article 152 Journal 2
Type of publication (narrower categories)
All
Article in journal 97 Aufsatz in Zeitschrift 97 Aufsatz im Buch 45 Book section 45 Working Paper 41 Graue Literatur 40 Non-commercial literature 40 Hochschulschrift 35 Arbeitspapier 32 Thesis 22 Collection of articles of several authors 14 Sammelwerk 14 Aufsatzsammlung 8 Dissertation u.a. Prüfungsschriften 7 Case study 4 Fallstudie 4 Guidebook 4 Ratgeber 4 research-article 4 Conference paper 3 Konferenzbeitrag 3 Interview 2 Statistics 2 Statistik 2 Article 1 Bibliografie enthalten 1 Bibliography included 1 Collection of articles written by one author 1 Glossar enthalten 1 Glossary included 1 Handbook 1 Handbuch 1 Lehrbuch 1 Sammlung 1 Textbook 1
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Language
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English 240 German 87 Undetermined 16 French 1 Italian 1 Polish 1
Author
All
Sapi, Geza 14 Baye, Irina 11 Hasnas, Irina 7 Saarijärvi, Hannu 7 Suleymanova, Irina 7 Bergemann, Dirk 5 Bonatti, Alessandro 5 Fader, Peter 5 Gan, Tan 5 Goldfarb, Avi 5 Jentzsch, Nicola 5 Kuusela, Hannu 5 Schwarz, Torsten 5 Tucker, Catherine 5 Vasserman, Shoshana 5 Ali, S. Nageeb 4 Laussel, Didier 4 Lewis, Gregory 4 Long, Ngo Van 4 Reiz, Tim 4 Resende, Joana 4 Baker, Scott 3 Becker, Jan U. 3 Berg, Kristi 3 Coussement, Kristof 3 Haviv, Avery 3 Klein, Deanna 3 Kleindienst, Dominikus 3 Miklós-Thal, Jeanine 3 Neslin, Scott A. 3 Plangger, Kirk 3 Reimer, Kerstin 3 Schupp, Robin Philip 3 Verhoef, Peter C. 3 Anand, Piyush 2 Banasiewicz, Andrew D. 2 Bellis, Emanuel de 2 Bonacchi, M. 2 Braun, Gabriele 2 Breitner, Michael H. 2
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Institution
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Springer Fachmedien Wiesbaden 8 National Bureau of Economic Research 7 Düsseldorf Institute for Competition Economics (DICE), Wirtschaftswissenschaftliche Fakultät 5 IGI Global 3 Friedrich-Schiller-Universität Jena 2 Haufe-Lexware GmbH & Co. KG 2 Verlag Dr. Kovač 2 marketing-Börse GmbH 2 Data & Marketing Association 1 Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW) 1 Direct Marketing Association 1 Friedrich-Ebert-Stiftung 1 OECD 1 Shaker Verlag 1 Springer Vieweg 1 Taylor and Francis 1 Taylor and Francis. 1 Uni-Edition GmbH 1 Universität Siegen 1 Westfälische Wilhelms-Universität Münster 1 Zentrum für Technologiefolgen-Abschätzung <Bern> 1 epubli GmbH 1 mitp Verlags GmbH & Co. KG 1
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Published in...
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SpringerLink / Bücher 8 DICE Discussion Paper 6 NBER working paper series 6 DICE Discussion Papers 5 DICE discussion paper 5 Research 5 Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation 4 Harvard business review : HBR 4 Journal of economics & management strategy : JEMS 4 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 4 Business horizons 3 Electronic markets : the international journal on networked business 3 Harvard-Business-Manager : das Wissen der Besten 3 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 3 Journal of advertising research 3 Journal of marketing 3 Psychology & marketing 3 Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis 3 The Routledge companion to digital consumption 3 Advances in knowledge acquisition, transfer, and management (AKATM) book series 2 Apps management and e-commerce transactions in real-time 2 Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster 2 Artificial intelligence in marketing 2 Cowles Foundation Discussion Paper 2 Discussion papers / CEPR 2 E-marketing ; Vol. 1 2 HMD : Praxis der Wirtschaftsinformatik 2 IWI-Diskussionsbeiträge 2 Industrial marketing management : the international journal for industrial and high-tech firms 2 Innovationen und Innovationsmanagement in der Finanzbranche 2 Innovatives Markenmanagement 2 Interaktives Marketing 2 International journal of business information systems : IJBIS 2 Journal of business research : JBR 2 Journal of competition law & economics 2 Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing 2 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 2 Management science : journal of the Institute for Operations Research and the Management Sciences 2 Management science in hospitality and tourism : theory, practice, and applications 2 Marketing Science 2
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Source
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ECONIS (ZBW) 302 USB Cologne (EcoSocSci) 16 RePEc 11 EconStor 10 Other ZBW resources 4 BASE 1
Showing 1 - 10 of 344
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A high-performance turnkey system for customer lifetime value prediction in retail brands
Yan, Yan; Resnick, Nicholas - 2024
Persistent link: https://www.econbiz.de/10015127375
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Consumer responses to firm-owned devices in self-service technologies : insights from a data privacy perspective
Sohn, Stefanie; Schnittka, Oliver; Seegebarth, Barbara - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10015057198
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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk; Marder, Ben; Montecchi, Matteo; Watson, … - In: Psychology & marketing 40 (2023) 10, pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
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Open banking and customer data sharing : implications for FinTech borrowers
Nam, Rachel J. - 2022 - First draft: Sept 23, 2022
With open banking, consumers take greater control over their own financial data and share it at their discretion. Using a rich set of loan application data from the largest German FinTech lender in consumer credit, this paper studies what characterizes borrowers who share data and assesses its...
Persistent link: https://www.econbiz.de/10013459919
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Customer Recognition and Mobile Geo-Targeting
Baye, Irina; Hanspach, Philip; Reiz, Tim; Sapi, Geza - In: Review of Industrial Organization 64 (2024) 4, pp. 615-644
We consider competing mobile marketers that complement geo-targeting with behavior-based pricing and send personalized offers to customers. Firms observe consumers’ locations and can infer their (heterogeneous) responsiveness to discounts from purchase histories. The overall profit effect of...
Persistent link: https://www.econbiz.de/10015373242
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Customer recognition and mobile geo-targeting
Baye, Irina; Hanspach, Philip; Reiz, Tim; Sapi, Geza - In: Review of industrial organization 64 (2024) 4, pp. 615-644
Persistent link: https://www.econbiz.de/10014546208
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From transactions to transformations : exploring transformative food retailing
Saarijärvi, Hannu; Sparks, Leigh; Närvänen, Elina; … - In: The international review of retail, distribution and … 34 (2024) 1, pp. 104-121
Persistent link: https://www.econbiz.de/10014558995
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Frontiers: digital hermits
Miklós-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery; … - In: Marketing science 43 (2024) 4, pp. 697-708
Persistent link: https://www.econbiz.de/10014636275
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The impact of customer privacy concerns on service robot adoption intentions : a credence/experience service typology perspective
Yao, Qi; Hu, Chao; Zhou, Wenkai - In: Technological forecasting and social change : an … 198 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015076487
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Softening competition through unilateral sharing of customer data
Choe, Chongwoo; Cong, Jiajia; Wang, Chengsi - In: Management science : journal of the Institute for … 70 (2024) 1, pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
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