Search Results - subject:"Customer engagement behaviour"

Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model

Vaiciukynaite, Egle; Zickute, Ineta; Salkevicius, Justas - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 191-214). 2023

Persistent link: https://www.econbiz.de/10013548119

The effect of product category on customer motivation for customer engagement behaviour

Żyminkowska, Katarzyna; Perek-Białas, Jolanta; … - In: International journal of consumer studies 47 (2023) 1, pp. 299-316

Persistent link: https://www.econbiz.de/10014248864

Customer empowerment and engagement behaviours influencing value for FinTech customers : an empirical study from India

Kini, Archana Nayak; Basri, Savitha - In: Organizations and markets in emerging economies 14 (2023) 1, pp. 83-109

study also operationalizes and validates customer engagement behaviour as a formative higher-order construct formed by four …

Persistent link: https://www.econbiz.de/10014534670

Customer empowerment and engagement behaviours influencing value for FinTech customers: An empirical study from India

Kini, Archana Nayak; Basri, Savitha - In: Organizations and Markets in Emerging Economies 14 (2023) 1, pp. 83-109

study also operationalizes and validates customer engagement behaviour as a formative higher-order construct formed by four …

Persistent link: https://www.econbiz.de/10015401780

Perceived retailer innovativeness and its impact on customer engagement behavior in smart retailing

Jiang, Kan; Zheng, Junyuan; Qin, Meilian; Luo, Shaohua - In: Service business 18 (2024) 2, pp. 255-285

Persistent link: https://www.econbiz.de/10015178546

Determinants of customer engagement behaviour in hospitality industry : evidence from Vietnam

Vo Thi Thu Hong; Khalifa, Gamal Sayed Ahmed; Md Sazzad … - In: International journal of business environment : IJBE 14 (2023) 1, pp. 94-118

Persistent link: https://www.econbiz.de/10014234428

Customer engagement : a systematic review and future research agenda

Kaur, Gurveen; Deshwal, Pankaj; Dangi, Hamendra Kumar - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 148-180

Persistent link: https://www.econbiz.de/10014318250

Predicting customer engagement behaviour : the mediating role of hotel functional quality in the Vietnamese hotel industry

Khalifa, Gamal S. A.; Nguyen Vu Hieu Trung; Md Sazzad … - In: International journal of services and operations … 43 (2022) 3, pp. 312-337

Persistent link: https://www.econbiz.de/10013553294

How hotel companies can foster customer sociability behaviour on facebook?

Vaičiukynaitė, Eglė; Gatautis, Rimantas - In: Journal of business economics and management 19 (2018) 4, pp. 630-647

Social network sites (hereinafter, SNSs) have become extremely popular, playing an important role in consumers' every day lives. Empowered by SNSs, the customer becomes more active and spends more time with their family, friends or companies online. Therefore, companies seek to encourage online...

Persistent link: https://www.econbiz.de/10012174909

How hotel companies can foster customer sociability behaviour on facebook?

Vaičiukynaitė, Eglė; Gatautis, Rimantas - In: Journal of Business Economics and Management (JBEM) 19 (2018) 4, pp. 630-647

Persistent link: https://www.econbiz.de/10015401483