Gharbi, Imen; AbuDaabes, Ajayeb; Al-Kilani, Mohammad Hani; … - In: Administrative Sciences : open access journal 15 (2025) 8, pp. 1-20
Social media has become a vital communication tool for higher education institutions (HEIs) to reach larger targets, attract followers, and engage with diverse audiences. This study conducted a quantitative and qualitative analysis of 4148 Facebook posts from 16 public and private HEIs in the...