Search Results - subject:"Customer integration"

The epic game of creating a successful gamified co-creation strategy

Lopes, João; Gomes, Sofia; Santos, Nélia; Cussina, Hugo; … - In: Administrative Sciences : open access journal 13 (2023) 1, pp. 1-15

This paper aims to explore consumer engagement with online retailers through gamification, the use of game mechanics, and co-creation. A qualitative methodology was used through an exploratory case study approach. The interviews were conducted with 30 Portuguese consumers. It was found that the...

Persistent link: https://www.econbiz.de/10013569837

Investigating the effect of motives, social capital, and human capital on commercialization of self-developed products by user innovators : a study of a crowdfunding platform

Ahvari, Hooman; Ekhlassi, Amir; McDonagh, Joe - In: International journal of innovation and technology … 20 (2023) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10013571353

The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors

Connell, Cara; Marciniak, Ruth; Carey, Lindsey Drylie - In: Journal of international marketing 31 (2023) 1, pp. 32-48

Persistent link: https://www.econbiz.de/10013571754

Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model

Vaiciukynaite, Egle; Zickute, Ineta; Salkevicius, Justas - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 191-214). 2023

Persistent link: https://www.econbiz.de/10013548119

Multi-vortex tornado blueprint for disruptive global co-creation (inspired by EUvsVirus)

Nechkoska, Renata Petrevska; Gonzalez, Antonia Caro; … - In: Facilitation in Complexity : From Creation to …, (pp. 307-362). 2023

Persistent link: https://www.econbiz.de/10013534586

Quality functions' use of customer feedback as activation triggers for absorptive capacity and value co-creation

Gremyr, Ida; Birch-Jensen, Andrea; Kumar, Maneesh; … - In: International journal of operations & production management 42 (2022) 13, pp. 218-242

Persistent link: https://www.econbiz.de/10013531152

Theoretical framework for knowledge sharing and co-creation of messages on digital platforms : a consumer knowledge management perspective

Barker, Rachel; Hanekom, Janette - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10013532230

Users’ engagement in banking activities on social media : a study with reference to facebook

Mani, R.; Thiyagarajan, S.; Azhaguraja, N.; Janakiraman, S. - In: Copernican Journal of Finance & Accounting : CJF&A 11 (2022) 3, pp. 27-48

Persistent link: https://www.econbiz.de/10013479538

Dependence and resource commitment as antecedents of supply chain integration

Tarifa Fernández, Jorge - In: Business process management journal 28 (2022) 8, pp. 23-47

Persistent link: https://www.econbiz.de/10013567449

An open innovation approach to co-produce scientific knowledge : an examination of citizen science in the healthcare ecosystem

Ciasullo, Maria Vincenza; Carli, Mariarosaria; Lim, … - In: European journal of innovation management 25 (2022) 6, pp. 365-392

Persistent link: https://www.econbiz.de/10013568339

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