Challenges of a New Era -- Successful Companies of Tomorrow -- Focus on Customers -- Marketing in Transition -- Agile Marketing: Values, Principles and the Right Mindset -- The Three Levels of Action of Marketing -- Methods and Tools -- Implementation - The First Steps -- Conclusion.

In the digital landscape where the customer is defining and reveling in his choices each marketer should look at how best to cater to a specific customer so that both sides walks away smiling. In order to do this most product and service companies are currently drawing up their typical customer...