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  • Search: subject:"Customer loyalty"
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Year of publication
Subject
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Relationship marketing 1,413 Kundenbindung 1,367 Beziehungsmarketing 1,346 Customer retention 1,341 Consumer behaviour 1,183 Customer loyalty 1,113 Konsumentenverhalten 1,081 Customer satisfaction 1,042 Kundenzufriedenheit 810 Service quality 609 customer loyalty 573 Dienstleistungsqualität 563 customer satisfaction 218 Brand management 177 Markenführung 170 Vertrauen 167 Confidence 166 Online retailing 146 Online-Handel 145 Retail trade 145 Einzelhandel 139 Social Web 132 Social web 132 Electronic Commerce 120 Bank 117 Customer Loyalty 115 Online-Marketing 112 E-commerce 110 Internet marketing 110 Brand image 109 Brand 108 Markenartikel 108 service quality 107 Customer value 104 Kundenwert 104 Markenimage 102 Corporate social responsibility 100 Germany 95 Deutschland 91 Brand loyalty 90
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Online availability
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Undetermined 1,476 Free 558 CC license 90
Type of publication
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Article 2,222 Book / Working Paper 527 Other 7
Type of publication (narrower categories)
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Article in journal 1,242 Aufsatz in Zeitschrift 1,242 research-article 454 Aufsatz im Buch 150 Book section 150 Hochschulschrift 104 Thesis 75 Article 65 Graue Literatur 53 Non-commercial literature 53 Working Paper 38 Collection of articles of several authors 31 Sammelwerk 31 Arbeitspapier 28 case-report 28 review 28 review-article 26 Conference paper 22 Konferenzbeitrag 22 Aufsatzsammlung 21 Case study 16 Fallstudie 16 viewpoint 16 conceptual-paper 15 Collection of articles written by one author 11 Ratgeber 11 Sammlung 11 Guidebook 9 Handbook 7 Handbuch 7 non-article 7 Konferenzschrift 4 technical-paper 4 Conference proceedings 3 Conference Paper 2 Congress Report 2 Interview 2 Systematic review 2 Übersichtsarbeit 2 Bibliographie 1
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Language
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English 2,341 German 236 Undetermined 154 Lithuanian 8 Spanish 6 French 4 Indonesian 4 Romanian 2 Czech 1 Polish 1 Albanian 1
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Author
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Prentice, Catherine 14 Rennhak, Carsten 12 Ferguson, Rick 9 Ozuem, Wilson 9 Kandampully, Jay 8 Aksoy, Lerzan 7 Becker, Roman 7 Bilgihan, Anil 7 Daschmann, Gregor 7 Hlavinka, Kelly 7 Hussein, Ananda Sabil 7 Mattila, Anna S. 7 Dawes, John 6 Frank, Björn 6 Han, Heesup 6 Hapsari, Raditha 6 Makanyeza, Charles 6 Marimon, Frederic 6 Ramaseshan, B. 6 Rodríguez del Bosque, Ignacio A. 6 Bell, Chip R. 5 Burton, Suzan 5 Gouthier, Matthias 5 Hennig-Thurau, Thorsten 5 Izogo, Ernest Emeka 5 Lee, Richard 5 Mittal, Divya 5 Murphy, Jamie 5 Pilelienė, Lina 5 Roberts-Lombard, Mornay 5 Rowley, Jennifer 5 Tegambwage, Amani Gration 5 Thaichon, Paramaporn 5 Agrawal, Shiv Ratan 4 Anabila, Peter 4 Anaya-Sánchez, Rafael 4 Auruškevičienė, Viltė 4 Babakus, Emin 4 Bakanauskas, Arvydas 4 Baumann, Chris 4
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Institution
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Springer Fachmedien Wiesbaden 18 Munich Business School 10 Verlag Dr. Kovač 5 Nomos Verlagsgesellschaft 4 GABAL-Verlag GmbH 3 Logos Verlag Berlin 3 National Bureau of Economic Research 3 Siauliai University 3 Vytautas Magnus University 3 W. Kohlhammer GmbH 3 epubli GmbH 3 Books on Demand GmbH <Norderstedt> 2 C.E.P.R. Discussion Papers 2 Edward Elgar Publishing 2 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 2 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 2 Ernst-Moritz-Arndt-Universität Greifswald 2 Excellence-in-Service-Konferenz <5., 2015, Koblenz> 2 Faculteit Economie en Bedrijfskunde, Universiteit Gent 2 HAL 2 Haufe-Lexware GmbH & Co. KG 2 Institut für Wirtschaftsinformatik <Bern> 2 Institut für Wirtschaftsinformatik <Siegen> 2 Springer Gabler <Firma> 2 Technische Universität Braunschweig 2 Technische Universität Dresden 2 Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Autohaus Buch und Formular 1 Berkeley Electronic Press 1 BusinessVillage GmbH 1 Center for Service Excellence 1 Center for Urban & Real Estate Management <Zürich> 1 Christian-Albrechts-Universität zu Kiel 1 Departemen Manajemen dan Bisnis, Fakultas Ekonomi 1 Department of Economics and Business, Universitat Pompeu Fabra 1 Dpunkt.Verlag <Heidelberg> 1 Duesseldorf University of Applied Sciences 1 Eberhard Karls Universität Tübingen 1 Ebs European Business School 1
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Published in...
All
Journal of Services Marketing 75 Journal of retailing and consumer services 68 International Journal of Bank Marketing 58 Journal of Consumer Marketing 54 European Journal of Marketing 41 International Journal of Retail & Distribution Management 35 Journal of business research : JBR 34 Cogent business & management 31 Journal of Product & Brand Management 25 International Journal of Contemporary Hospitality Management 24 Marketing Intelligence & Planning 24 Cogent Business & Management 23 Strategic Direction 22 SpringerLink / Bücher 21 The service industries journal 19 Asia Pacific journal of marketing and logistics 18 International Journal of Research in Business and Social Science : IJRBS 18 Journal of hospitality marketing & management 18 International journal of contemporary hospitality management 17 Psychology & marketing 15 Total quality management & business excellence 15 International journal of electronic customer relationship management : IJECRM 14 Springer eBook Collection 14 Asia Pacific Journal of Marketing and Logistics 13 Journal of Service Management 13 Strategy & Leadership 13 The international journal of bank marketing : IJBM 13 Journal of the Academy of Marketing Science 12 Research 12 Services marketing quarterly 11 The TQM journal : the international review of organizational improvement 11 International journal of hospitality management 10 Journal of Business & Industrial Marketing 10 Journal of marketing theory and practice 10 Munich Business School - Publications 10 International Journal of Quality & Reliability Management 9 International journal of quality & reliability management 9 International journal of quality and service sciences 9 Journal of African business 9 Journal of strategic marketing 9
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Source
All
ECONIS (ZBW) 1,806 Other ZBW resources 588 RePEc 160 EconStor 78 BASE 56 USB Cologne (business full texts) 42 USB Cologne (EcoSocSci) 26
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Showing 1 - 10 of 2,756
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Customer satisfaction level of users of the different areas and services of a private mid-cost fitness center in Zaragoza
Valcarce-Torrente, Manel; Villanueva-Guerrero, Oscar; … - In: Administrative Sciences : open access journal 16 (2026) 5, pp. 1-17
Customer loyalty has become a critical factor for the sustainability of fitness centers amid growing industry … support the utility of the NPS as a practical tool for assessing customer loyalty in fitness centers and underscore the role …
Persistent link: https://www.econbiz.de/10015653840
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The effect of digital touchpoint usage experience on customer loyalty mediated by digital engagement and customer satisfaction
Nanta, Teuku Muda; Noermijati, Noermijati; Rohman, Fatchur - In: Businesses 5 (2025) 1, pp. 1-19
application, on customer loyalty, with digital engagement and customer satisfaction as mediating variables. The study used a … significantly affected digital engagement, customer satisfaction, and customer loyalty. Additionally, digital engagement and … customer satisfaction had a positive and significant impact on customer loyalty. The results further demonstrated that digital …
Persistent link: https://www.econbiz.de/10015334439
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The interplay of inflated expectations, (dis)confirmation, and emotional spillover : implications for post-purchase loyalty in mystery deals
Brodschelm, Florian; Vetter, Sebastian; Hüttl-Maack, Verena - In: Psychology & marketing 42 (2025) 11, pp. 2883-2901
Persistent link: https://www.econbiz.de/10015464220
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Omni-channel customer experience and advancing customer loyalty
Alim, Md. Abdul; Shafiullah, Md.; Sazid, Yheetishamul Khan - In: Asian Academy of Management journal 30 (2025) 1, pp. 97-119
-channel customer experience (OCCE) in fashion brands promotes customer loyalty in an emerging economy context. Fashion brand customers … customer loyalty. Likewise, omni-channel customer satisfaction (SAT) and perceived value also lead to customer loyalty. The … customer loyalty. These important insights would contribute to advancing the existing understanding in similar domains. The …
Persistent link: https://www.econbiz.de/10015444586
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Factors influencing customer loyalty via purchase intention toward manufacturing firms in Vietnam
Hang Nguyen Minh - In: International journal of economics and business … 29 (2025) 8, pp. 24-40
Persistent link: https://www.econbiz.de/10015405602
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Driving customer loyalty in digital banking : the mediating role of engagement and the moderating role of switching costs
Mackay, Agnes C. D.; Zuo, Li; Kebe, Ibrahim A. - In: South African journal of business management 56 (2025) 1, pp. 1-11
aims to explore its impact on customer loyalty (CL) in the digital banking sector, focusing on online engagement and …
Persistent link: https://www.econbiz.de/10015605587
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Exploring the mediating effect of customer satisfaction on the relationships between service quality, efficiency, and reliability and customer retention, loyalty in E-banking performance in emerging markets
Gazi, Md. Abu Issa; Al Masud, Abdullah; Sobhani, Farid … - In: Cogent business & management 12 (2025) 1, pp. 1-21
quality (SQ), efficiency and reliability (EAR), customer retention (CR) and customer loyalty (CL) within the E …
Persistent link: https://www.econbiz.de/10015607049
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Measuring customer experience in e-retail
Pires, Paulo Botelho; Perestrelo, Beatriz Martins; … - In: Administrative Sciences : open access journal 15 (2025) 11, pp. 1-33
interrelations among Customer Effort Score (CES), Customer Experience (CX), Customer Satisfaction (CSAT), Customer Loyalty Index (CLI …
Persistent link: https://www.econbiz.de/10015549141
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The mediating roles of service experience and satisfaction : how servicescape influences loyalty and electronic word-of-mouth
Sareeya Wichitsathian; Adisak Suvittawat - In: Administrative Sciences : open access journal 15 (2025) 12, pp. 1-20
competitive advantage. While its influence on customer loyalty and electronic word-of-mouth (e-WOM) is established, the underlying … experience (β = 0.805, p < 0.001) and customer satisfaction (β = 0.816, p < 0.001). However, its effects on customer loyalty and …
Persistent link: https://www.econbiz.de/10015558425
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Financial re-engineering and customer performance of poultry business in Nigeria
Alawode, Olufemi Peter; Nwobodo, Helen; Ogunfowora, Afolake - In: International journal of economics and financial issues … 14 (2024) 6, pp. 164-173
Persistent link: https://www.econbiz.de/10015094979
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