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  • Search: subject:"Customer loyalty"
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Year of publication
Subject
All
Relationship marketing 1,373 Kundenbindung 1,337 Customer retention 1,311 Beziehungsmarketing 1,306 Consumer behaviour 1,155 Customer loyalty 1,100 Konsumentenverhalten 1,053 Customer satisfaction 1,023 Kundenzufriedenheit 791 Service quality 596 customer loyalty 551 Dienstleistungsqualität 550 customer satisfaction 213 Brand management 167 Markenführung 160 Vertrauen 160 Confidence 159 Retail trade 144 Einzelhandel 138 Online retailing 137 Online-Handel 136 Social Web 128 Social web 128 Bank 114 Electronic Commerce 113 Customer Loyalty 112 Online-Marketing 108 Internet marketing 106 Brand image 105 Brand 103 E-commerce 103 Markenartikel 103 service quality 103 Customer value 101 Kundenwert 101 Corporate social responsibility 99 Markenimage 98 Germany 93 Deutschland 89 Brand loyalty 87
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Online availability
All
Undetermined 1,434 Free 533 CC license 82
Type of publication
All
Article 2,181 Book / Working Paper 518 Other 7
Type of publication (narrower categories)
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Article in journal 1,206 Aufsatz in Zeitschrift 1,206 research-article 454 Aufsatz im Buch 149 Book section 149 Hochschulschrift 104 Thesis 75 Article 61 Graue Literatur 50 Non-commercial literature 50 Working Paper 35 Collection of articles of several authors 31 Sammelwerk 31 case-report 28 review 28 Arbeitspapier 26 review-article 26 Conference paper 21 Konferenzbeitrag 21 Aufsatzsammlung 20 Case study 16 Fallstudie 16 viewpoint 16 conceptual-paper 15 Collection of articles written by one author 11 Ratgeber 11 Sammlung 11 Guidebook 9 Handbook 7 Handbuch 7 non-article 7 Konferenzschrift 4 technical-paper 4 Conference proceedings 3 Conference Paper 2 Congress Report 2 Interview 2 Systematic review 2 Übersichtsarbeit 2 Bibliographie 1
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Language
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English 2,295 German 232 Undetermined 154 Lithuanian 8 Spanish 6 French 4 Indonesian 4 Romanian 2 Czech 1 Polish 1 Albanian 1
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Author
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Prentice, Catherine 14 Rennhak, Carsten 12 Ferguson, Rick 9 Kandampully, Jay 8 Ozuem, Wilson 8 Aksoy, Lerzan 7 Becker, Roman 7 Daschmann, Gregor 7 Hlavinka, Kelly 7 Mattila, Anna S. 7 Bilgihan, Anil 6 Dawes, John 6 Frank, Björn 6 Han, Heesup 6 Hapsari, Raditha 6 Hussein, Ananda Sabil 6 Makanyeza, Charles 6 Marimon, Frederic 6 Ramaseshan, B. 6 Rodríguez del Bosque, Ignacio A. 6 Bell, Chip R. 5 Burton, Suzan 5 Gouthier, Matthias 5 Hennig-Thurau, Thorsten 5 Izogo, Ernest Emeka 5 Lee, Richard 5 Mittal, Divya 5 Murphy, Jamie 5 Pilelienė, Lina 5 Roberts-Lombard, Mornay 5 Rowley, Jennifer 5 Tegambwage, Amani Gration 5 Thaichon, Paramaporn 5 Agrawal, Shiv Ratan 4 Anabila, Peter 4 Anaya-Sánchez, Rafael 4 Auruškevičienė, Viltė 4 Babakus, Emin 4 Bakanauskas, Arvydas 4 Baumann, Chris 4
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Institution
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Springer Fachmedien Wiesbaden 18 Munich Business School 10 Verlag Dr. Kovač 5 Nomos Verlagsgesellschaft 4 GABAL-Verlag GmbH 3 Logos Verlag Berlin 3 National Bureau of Economic Research 3 Siauliai University 3 Vytautas Magnus University 3 W. Kohlhammer GmbH 3 epubli GmbH 3 Books on Demand GmbH <Norderstedt> 2 C.E.P.R. Discussion Papers 2 Edward Elgar Publishing 2 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 2 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 2 Ernst-Moritz-Arndt-Universität Greifswald 2 Excellence-in-Service-Konferenz <5., 2015, Koblenz> 2 Faculteit Economie en Bedrijfskunde, Universiteit Gent 2 HAL 2 Haufe-Lexware GmbH & Co. KG 2 Institut für Wirtschaftsinformatik <Bern> 2 Institut für Wirtschaftsinformatik <Siegen> 2 Springer Gabler <Firma> 2 Technische Universität Braunschweig 2 Technische Universität Dresden 2 Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Autohaus Buch und Formular 1 Berkeley Electronic Press 1 BusinessVillage GmbH 1 Center for Service Excellence 1 Center for Urban & Real Estate Management <Zürich> 1 Christian-Albrechts-Universität zu Kiel 1 Departemen Manajemen dan Bisnis, Fakultas Ekonomi 1 Department of Economics and Business, Universitat Pompeu Fabra 1 Dpunkt.Verlag <Heidelberg> 1 Duesseldorf University of Applied Sciences 1 Eberhard Karls Universität Tübingen 1 Ebs European Business School 1
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Published in...
All
Journal of Services Marketing 75 Journal of retailing and consumer services 68 International Journal of Bank Marketing 58 Journal of Consumer Marketing 54 European Journal of Marketing 41 International Journal of Retail & Distribution Management 35 Journal of business research : JBR 34 Cogent business & management 30 Journal of Product & Brand Management 25 International Journal of Contemporary Hospitality Management 24 Marketing Intelligence & Planning 24 Cogent Business & Management 23 Strategic Direction 22 SpringerLink / Bücher 21 The service industries journal 19 International Journal of Research in Business and Social Science : IJRBS 18 Journal of hospitality marketing & management 18 Asia Pacific journal of marketing and logistics 16 International journal of contemporary hospitality management 16 Psychology & marketing 15 Total quality management & business excellence 15 Springer eBook Collection 14 Asia Pacific Journal of Marketing and Logistics 13 Journal of Service Management 13 Strategy & Leadership 13 The international journal of bank marketing : IJBM 13 International journal of electronic customer relationship management : IJECRM 12 Journal of the Academy of Marketing Science 12 Research 12 Services marketing quarterly 11 The TQM journal : the international review of organizational improvement 11 International journal of hospitality management 10 Journal of Business & Industrial Marketing 10 Journal of marketing theory and practice 10 Munich Business School - Publications 10 International Journal of Quality & Reliability Management 9 International journal of quality & reliability management 9 International journal of quality and service sciences 9 Journal of strategic marketing 9 Management Decision 9
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Source
All
ECONIS (ZBW) 1,761 Other ZBW resources 588 RePEc 160 EconStor 73 BASE 56 USB Cologne (business full texts) 42 USB Cologne (EcoSocSci) 26
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Showing 1 - 10 of 2,706
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Omni-channel customer experience and advancing customer loyalty
Alim, Md. Abdul; Shafiullah, Md.; Sazid, Yheetishamul Khan - In: Asian Academy of Management journal 30 (2025) 1, pp. 97-119
-channel customer experience (OCCE) in fashion brands promotes customer loyalty in an emerging economy context. Fashion brand customers … customer loyalty. Likewise, omni-channel customer satisfaction (SAT) and perceived value also lead to customer loyalty. The … customer loyalty. These important insights would contribute to advancing the existing understanding in similar domains. The …
Persistent link: https://www.econbiz.de/10015444586
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The effect of digital touchpoint usage experience on customer loyalty mediated by digital engagement and customer satisfaction
Nanta, Teuku Muda; Noermijati, Noermijati; Rohman, Fatchur - In: Businesses 5 (2025) 1, pp. 1-19
application, on customer loyalty, with digital engagement and customer satisfaction as mediating variables. The study used a … significantly affected digital engagement, customer satisfaction, and customer loyalty. Additionally, digital engagement and … customer satisfaction had a positive and significant impact on customer loyalty. The results further demonstrated that digital …
Persistent link: https://www.econbiz.de/10015334439
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Factors influencing customer loyalty via purchase intention toward manufacturing firms in Vietnam
Hang Nguyen Minh - In: International journal of economics and business … 29 (2025) 8, pp. 24-40
Persistent link: https://www.econbiz.de/10015405602
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The interplay of inflated expectations, (dis)confirmation, and emotional spillover : implications for post-purchase loyalty in mystery deals
Brodschelm, Florian; Vetter, Sebastian; Hüttl-Maack, Verena - In: Psychology & marketing 42 (2025) 11, pp. 2883-2901
Persistent link: https://www.econbiz.de/10015464220
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Measuring customer experience in e-retail
Pires, Paulo Botelho; Perestrelo, Beatriz Martins; … - In: Administrative Sciences : open access journal 15 (2025) 11, pp. 1-33
interrelations among Customer Effort Score (CES), Customer Experience (CX), Customer Satisfaction (CSAT), Customer Loyalty Index (CLI …
Persistent link: https://www.econbiz.de/10015549141
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Understanding customer experiences insights in boutique hotels : a case study from Thailand
Akkhaporn Kokkhangplu; Piyaporn Auemsuvarn - In: Cogent business & management 11 (2024) 1, pp. 1-16
positive emotions are expected to significantly influence customer loyalty intentions. Data were collected from Thai customers …
Persistent link: https://www.econbiz.de/10015448898
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Structural determinants of customer loyalty among long-term insurance consumers in Namibia
Tjizumaue, Bianca; Atiku, Sulaiman Olusegun - In: Cogent business & management 11 (2024) 1, pp. 1-23
. This study examines the key determinants of customer loyalty among long‑term insurance consumers in Namibia. The mediating … mediating role of customer satisfaction in the relationship between customer awareness and customer loyalty, customer protection … and customer loyalty, as well as service quality and customer loyalty in Namibia. The target population (18,205) of this …
Persistent link: https://www.econbiz.de/10015449032
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Exploring the relationship between chatbots, service failure recovery and customer loyalty : a frustration–aggression perspective
Ozuem, Wilson; Ranfagni, Silvia; Willis, Michelle; … - In: Psychology & marketing 41 (2024) 10, pp. 2253-2273
Persistent link: https://www.econbiz.de/10015133743
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Financial re-engineering and customer performance of poultry business in Nigeria
Alawode, Olufemi Peter; Nwobodo, Helen; Ogunfowora, Afolake - In: International journal of economics and financial issues … 14 (2024) 6, pp. 164-173
Persistent link: https://www.econbiz.de/10015094979
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The power of AI : enhancing customer loyalty through satisfaction and efficiency
Singh, Pragya; Singh, Vandana - In: Cogent business & management 11 (2024) 1, pp. 1-14
-changer. This study delves into the intricate dynamics of AI-Powered Customer Service and its profound impact on customer loyalty … loyalty (path coefficient = 1.05) and perceived efficiency and customer loyalty (path coefficient = 0.22) underscores their … pivotal roles in driving customer loyalty. Organizations should strategically embrace AI-powered customer service, emphasizing …
Persistent link: https://www.econbiz.de/10014526490
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