Alim, Md. Abdul; Shafiullah, Md.; Sazid, Yheetishamul Khan - In: Asian Academy of Management journal 30 (2025) 1, pp. 97-119
-channel customer experience (OCCE) in fashion brands promotes customer loyalty in an emerging economy context. Fashion brand customers … customer loyalty. Likewise, omni-channel customer satisfaction (SAT) and perceived value also lead to customer loyalty. The … customer loyalty. These important insights would contribute to advancing the existing understanding in similar domains. The …