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~isPartOf:"Computer-mediated marketing strategies : social media and online brand communities"
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Customer retention
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Brand loyalty
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Luxusgüter
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Computer-mediated marketing strategies : social media and online brand communities
Journal of retailing and consumer services
51
Journal of business research : JBR
26
SpringerLink / Bücher
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The service industries journal
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Journal of hospitality marketing & management
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Cogent business & management
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Springer eBook Collection
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International journal of contemporary hospitality management
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International journal of hospitality management
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Psychology & marketing
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The international journal of bank marketing : IJBM
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Journal of the Academy of Marketing Science
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Asia Pacific journal of marketing and logistics
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Cogent Business & Management
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Journal of marketing theory and practice
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Munich Business School - Publications
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Services marketing quarterly
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The TQM journal : the international review of organizational improvement
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Munich Business School Working Paper
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The journal of services marketing
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International journal of electronic customer relationship management : IJECRM
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Journal of strategic marketing
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Service business
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
Australasian marketing journal
7
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of quality & reliability management
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of consumer behaviour : an international research review
7
Marketing intelligence & planning
7
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of quality and service sciences
6
Inventi impact: retailing & consumer services
6
Journal of open innovation : technology, market, and complexity
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Social media and its implications for marketing communications
Yankova, Irina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 252-270)
.
2015
Persistent link: https://www.econbiz.de/10010481698
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2
Social media and customer retention : implications for the luxury beauty industry
Stokinger, Ellen
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 200-222)
.
2015
Persistent link: https://www.econbiz.de/10010481701
Saved in:
3
Digital governance and social media engagement
Endress, Tobias
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 28-57)
.
2015
Persistent link: https://www.econbiz.de/10010481711
Saved in:
4
Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
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