Manyanga, Wilbert; Makanyeza, Charles; Muranda, Zororo - In: Cogent business & management 9 (2022) 1, pp. 1-20
Customer experience, satisfaction and word-of-mouth intention contribute a crucial part in enhancing customer loyalty …-of-mouth intentions on customer loyalty. Data were collected from bank customers (n = 650) using a structured questionnaire through a …-of-mouth intention and age when designing strategies to improve customer loyalty. …