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~type_genre:"Aufsatz im Buch"
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Search: subject:"Customer loyalty"
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Customer retention
132
Kundenbindung
132
Beziehungsmarketing
41
Relationship marketing
41
Consumer behaviour
19
Konsumentenverhalten
19
Customer satisfaction
18
Kundenzufriedenheit
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Social Web
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Social web
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Deutschland
9
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9
Bank
8
Corporate Social Responsibility
7
Corporate social responsibility
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Brand image
6
Brand loyalty
6
Confidence
6
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6
Markenimage
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Markentreue
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Tourismuswirtschaft
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Emotion
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Geschäftsmodell
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Quality management
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Qualitätsmanagement
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136
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Aufsatz im Buch
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982
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982
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136
Hochschulschrift
101
Thesis
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48
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Sammelwerk
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Conference paper
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Konferenzbeitrag
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Aufsatzsammlung
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Fallstudie
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Ratgeber
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Ozuem, Wilson
3
Altenhain, Thomas
2
Nicklas, Jan-Peter
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Adcox, John
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Aji, Bagus Wicaksono
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Akbar, Mohammad Muzahid
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Al-Rabayah, Wafaa A.
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Almeida Santana, Arminda
1
Anggadwita, Grisna
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Ansarin, Madina
1
Ardyan, Elia
1
Armstrong Soule, Catherine A.
1
Arslanagic-Kalajdzic, Maja
1
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1
Baeshen, Mashhour H.
1
Bakshi, Madhupa
1
Bansal, Rohit
1
Baumgarth, Carsten
1
Benioff, Marc R.
1
Beynon, Malcolm J.
1
Billen, Peter
1
Binder, Carin
1
Biscaia, Rui
1
Boekhout, Roland
1
Boonnark, Kittisorn
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Born, Matthias
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Breitner, Michael H.
1
Briskorn, Nico
1
Bru, Mathilde
1
Buch, Rolf
1
Böhm, Andrea
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Camillo, Angelo A.
1
Carrasco, M.
1
Cassar, Alexander
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Castanha, J.
1
Chasanidou, Dimitra
1
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Chiam, Michael K. M.
1
Chou, Wen-Hao Winston
1
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How to succeed in the digital age : strategies from 17 top managers
7
Exploring the rise of fandom in contemporary consumer culture
5
Computer-mediated marketing strategies : social media and online brand communities
4
Handbook of research on retailer-consumer relationship development
3
Strong brands, strong relationships
3
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
2
Client centricity : relationship management in banking
2
Cruise business development : safety, product design and human capital
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Fixed revenue accounting : a new management accounting framework
2
HRM and marketing orientation in the new era
2
Innovating for trust
2
Knowledge, learning and innovation : research insights on cross-sector collaborations
2
Kundenorientierung und Kundenservice in der Touristik : Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen
2
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
2
Practices for network management : in search of collaborative advantage
2
Predicting trends and building strategies for consumer engagement in retail environments
2
Strategic marketing in fragile economic conditions
2
Trends zur Handhabung von Komplexität im Qualitätsingenieurwesen
2
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in consulting research : recent findings and practical cases
1
Advances in electronic marketing
1
Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
1
Artificial intelligence in marketing
1
Aspekte der Digitalisierung in Banken
1
Brand management ; Vol. 2
1
Brand management in emerging markets : theories and practice
1
Brand the Future : systematische Markenentwicklung im B2B
1
Brands : interdisciplinary perspectives
1
Bridging the gap between advertising academia and practice
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Business performance measurement and management
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Challenges in an age of dis-engagement
1
Conference proceedings trends in business communication 2016
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Crowdfunding : the corporate era
1
Cultural marketing and metaverse for consumer engagements
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
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ECONIS (ZBW)
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Impact of bank's customer relationship management on customer satisfaction and loyalty of SMEs : the moderating role of advisory services and capacity building
Obuobi, Genevieve Pearl Duncan
;
Yamoah, Fred A.
;
Haque, …
- In:
Corporate Management Ecosystem in Emerging Economies : …
,
(pp. 185-211)
.
2023
Persistent link: https://www.econbiz.de/10014446076
Saved in:
2
Begeisterungseigenschaften in der Unternehmensberatung und deren Wirkung auf die Kundenloyalität
Raff, Tilmann
;
Billen, Peter
;
Seitz, Nadine
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 147-167)
.
2023
Persistent link: https://www.econbiz.de/10013555051
Saved in:
3
Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.
;
Reisenbichler, Martin
;
Reutterer, …
- In:
Artificial intelligence in marketing
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014307019
Saved in:
4
Driving force behind consumer brand engagement : the metaverse
Mittal, Garima
;
Bansal, Rohit
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 164-181)
.
2023
Persistent link: https://www.econbiz.de/10014287144
Saved in:
5
Examining the factors effecting the young consumers' self-service internet banking satisfaction and loyalty
Yimam, Ousman Mohammed
;
Yazar, Evrim Erdoğan
- In:
Digital transformation and new approaches in trade, …
,
(pp. 257-283)
.
2022
Persistent link: https://www.econbiz.de/10013448702
Saved in:
6
How does CSR influence
customer
loyalty
in the banking sector? : evidence from Vietnam
Dang Khoa Tran
- In:
Recent developments in Vietnamese business and finance
,
(pp. 411-438)
.
2021
Persistent link: https://www.econbiz.de/10012799183
Saved in:
7
E-loyalty towards mobile applications in online food ordering business model
Sanandra, Riska Fauzi
;
Nair, Praveen Balakrishnan
- In:
Impact of globalization and advanced technologies on …
,
(pp. 264-278)
.
2021
Persistent link: https://www.econbiz.de/10012518318
Saved in:
8
Connecting the dots between e-CRM and
customer
loyalty
: mediating role of perceived value and customer support
Turulja, Lejla
;
Činjarević, Merima
- In:
Handbook of research on technology applications for …
,
(pp. 123-140)
.
2021
Persistent link: https://www.econbiz.de/10012307778
Saved in:
9
Customer perceptions in possession-processing services : factors and indicators of behavioural loyalty
Boonnark, Kittisorn
;
Ross, Mitchell
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 83-99)
.
2021
Persistent link: https://www.econbiz.de/10012318908
Saved in:
10
Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
-
2020
Persistent link: https://www.econbiz.de/10012601656
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