Search Results - subject:"Customer onboarding"

Unintended consequences of selling B2B digital subscription add-ons for customer onboarding

Steinhoff, Lena; Kim, Jisu J.; Kanuri, Vamsi K.; … - In: Journal of the Academy of Marketing Science 53 (2025) 5, pp. 1447-1481

Persistent link: https://www.econbiz.de/10015509064

Unintended consequences of selling B2B digital subscription add-ons for customer onboarding

Steinhoff, Lena; Kim, Jisu J.; Kanuri, Vamsi K.; … - In: Journal of the Academy of Marketing Science 53 (2025) 5, pp. 1447-1481

the positive effects of add-on bundling may not manifest in the initial relational stage of customer onboarding. A field … during the customer onboarding stage. …

Persistent link: https://www.econbiz.de/10015508425

Key milestones for participants in the T2-T2S consolidation project : a template for banks that are onboarding to any financial market infrastructure

Bashford, Robert; Ciraso, Chiara - In: Journal of payments strategy & systems 16 (2022/2023) 4, pp. 381-388

Persistent link: https://www.econbiz.de/10014267100