orientation. This paper investigates the notion of customer orientation. In the literature, the concept of customer is … and show that these are used to shape customer orientation. …Background: Customer orders are key in developing logistics processes and in strategic developments of customer …

technology, customer orientation, sustainability, and brand equity as key antecedents for social and economic satisfaction in B2B … both customer orientation and sustainability. Moreover, the chain customer orientation-brand equity …

enhance supplier innovation. Rather, it does so conditionally through suppliers' absorptive capacity (ability), customer … orientation, and digital trust (motivation). By refining the conceptualization and measurement of buyer transparency, integrating …

The importance of customer orientation and value creation on economic sustainability is well established in the … literature. However, studies on customer orientation and value creation majorly focused on performance of Smal and Medium … sampling technique. The empirical results revealed that: customer orientation and value creation individually and jointly have …

.e. customer orientation and competitor orientation, on the use of management accounting information to enhance firm performance …

of customer orientation in achieving greater customer satisfaction in the banking industry from the perspective of … whether service quality could influence the effect of customer orientation on customer satisfaction. The study adopts a … was analysed. It was identified that, within the banking industry, customer orientation is a key predictor of customer …