The study examined tourists' behavioral intentions toward hard adventure tourism in mountain and rural areas by investigating the impact of customer value, in addition to assessing the impact of perceived risk factors, self-congruity, and switching costs. The study uses multidimensional...

The study examined tourists’ behavioral intentions toward hard adventure tourism in mountain and rural areas by investigating the impact of customer value, in addition to assessing the impact of perceived risk factors, self-congruity, and switching costs. The study uses multidimensional...

Evolution of Marketing -- Digital Marketing: Overview and Evolutions -- Consumer Perceptions. How Digital Marketing has Changed Consumer Perceptions -- Digital Consumption and Risks -- Consumer Expectations in the Digital Environment -- Memory: How it Works and How to Become "Unforgettable" in a...