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  • Search: subject:"Customer profiling"
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Year of publication
Subject
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Customer profiling 51 Consumer behaviour 20 Konsumentenverhalten 10 Beziehungsmarketing 9 Market segmentation 9 Relationship marketing 9 Marketing strategy 7 customer profiling 7 Cluster analysis 6 Customer satisfaction 5 Competition 4 Customer surveys 4 Database marketing 4 Direct marketing 4 Marketing management 4 Online retailing 4 Online-Handel 4 Artificial intelligence 3 Banks 3 Customer behaviour 3 Customer records 3 Customer requirements 3 Customers 3 Data mining 3 E-commerce 3 Electronic Commerce 3 Marketingmanagement 3 Perceptions 3 Segmentation 3 Social Web 3 Social web 3 Target group 3 Target marketing 3 United Kingdom 3 Zielgruppe 3 Age group 2 Altersgruppe 2 Big Data 2 Big data 2 Clusteranalyse 2
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Online availability
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Undetermined 54 Free 3 CC license 1
Type of publication
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Article 60 Book / Working Paper 1
Type of publication (narrower categories)
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research-article 29 Article in journal 13 Aufsatz in Zeitschrift 13 case-report 5 review-article 3 conceptual-paper 2 Article 1 non-article 1 review 1 viewpoint 1
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Language
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English 59 Undetermined 2
Author
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Mitchell, Vincent‐Wayne 3 Bakewell, Cathy 2 Gramegna, Alex 2 Guidici, Paolo 2 Athanassopoulos, Antreas D. 1 Baesens, Bart 1 Baets, W. 1 Bates, James 1 Bickert, Jock 1 Bizri, Rima M. 1 Bojanic, David C. 1 Botti, Vicent 1 Bressolles, Grégory 1 Bruce, Bev 1 Calantone, Roger J. 1 Canhoto, Ana Isabel Domingos 1 Carr, Mike 1 Castillo, David 1 Chandra, Bibhas 1 Cockett, Tony 1 Correia, Elisabete 1 Currie, Graeme 1 Daley, James M. 1 Dennis, Charles 1 Devlin, James F. 1 Dibb, Sally 1 Dikolli, Shane 1 Dolk, Dan 1 Duke, Charles R. 1 Durrieu, François 1 Ferhatosmanoğlu, Nilgün 1 Fernández‐Aguirre, Karmele 1 Fock, Henry K.Y. 1 Foster, Morris 1 Foxall, Gordon R. 1 Futterer, Dominique 1 GALLO, Crescenzio 1 Gallastegui‐Zulaica, Inmaculada 1 Garcia-Fornes, Ana 1 Getty, Juliet M. 1
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Institution
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EconWPA 1
Published in...
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Marketing Intelligence & Planning 9 International Journal of Bank Marketing 4 International Journal of Retail & Distribution Management 4 International Journal of Contemporary Hospitality Management 3 Journal of Product & Brand Management 3 Strategic Direction 3 European Journal of Marketing 2 International Journal of Wine Business Research 2 Journal of Services Marketing 2 Management Decision 2 Aslib Proceedings 1 Benchmarking: An International Journal 1 Electronic commerce research and applications 1 European Journal of Operational Research 1 Experimental 1 Global business review 1 Industrial marketing management : the international journal for industrial and high-tech firms 1 International Journal of Physical Distribution & Logistics Management 1 International Journal of Systems and Service-Oriented Engineering (IJSSOE) 1 International journal of business and emerging markets : IJBEM 1 International journal of hospitality management 1 International journal of technology marketing : IJTMkt 1 Journal of African business 1 Journal of Consumer Marketing 1 Journal of Knowledge Management 1 Journal of air transport management 1 Journal of business research : JBR 1 Journal of tourism, heritage & services marketing : JTHSM 1 Managerial Auditing Journal 1 Production and operations management : the flagship research journal of the Production and Operations Management Society 1 Risks 1 Risks : open access journal 1 The Antidote 1 The TQM Magazine 1 The international journal of bank marketing : IJBM 1
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Source
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Other ZBW resources 43 ECONIS (ZBW) 13 BASE 2 RePEc 2 EconStor 1
Showing 1 - 10 of 61
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Role of digital maturity and customer profiling : potentials for lead generation : a study in oil and gas industry
Futterer, Dominique; Wassermann, Anna-Maria - In: International journal of technology marketing : IJTMkt 19 (2025) 1, pp. 80-104
Persistent link: https://www.econbiz.de/10015441025
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RFM analysis for profiling profitable customers based on characteristics of the hotel industry
Ryu, Dae Young; Ko, Young Kwan; Ko, Young Dae - In: International journal of hospitality management 129 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015434253
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Information sharing and personalized pricing in online platforms
Hu, Yihong; Li, Guo; Liu, Mengqi; Qu, Shengnan - In: Production and operations management : the flagship … 34 (2025) 12, pp. 3958-3977
Persistent link: https://www.econbiz.de/10015549466
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Why to buy insurance? : An explainable artificial intelligence approach
Gramegna, Alex; Guidici, Paolo - In: Risks : open access journal 8 (2020) 4/137, pp. 1-9
We propose an Explainable AI model that can be employed in order to explain why a customer buys or abandons a non-life insurance coverage. The method consists in applying similarity clustering to the Shapley values that were obtained from a highly accurate XGBoost predictive classification...
Persistent link: https://www.econbiz.de/10012391784
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Why to buy insurance? An explainable artificial intelligence approach
Gramegna, Alex; Guidici, Paolo - In: Risks 8 (2020) 4, pp. 1-9
We propose an Explainable AI model that can be employed in order to explain why a customer buys or abandons a non-life insurance coverage. The method consists in applying similarity clustering to the Shapley values that were obtained from a highly accurate XGBoost predictive classification...
Persistent link: https://www.econbiz.de/10013200670
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Traveler segmentation through social media for intercultural marketing purposes : the case of Halkidiki
Mavragani, Eleni; Nikolaidou, Paraskevi; Theodoraki, Efi - In: Journal of tourism, heritage & services marketing : JTHSM 5 (2019) 1, pp. 15-23
Persistent link: https://www.econbiz.de/10012157024
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Consumer decision-making style of Gen Z : a generational cohort analysis
Thangavel, Packiaraj; Pathak, Pramod; Chandra, Bibhas - In: Global business review 23 (2022) 3, pp. 710-728
Persistent link: https://www.econbiz.de/10013256869
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Leveraging machine learning in the global fight against money laundering and terrorism financing : an affordances perspective
Canhoto, Ana Isabel Domingos - In: Journal of business research : JBR 131 (2021), pp. 441-452
Persistent link: https://www.econbiz.de/10012545074
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Target market solutions in South African online businesses : the generational effect
Rudansky-Kloppers, Sharon; Strydom, Johan - In: Journal of African business 22 (2021) 2, pp. 209-234
Persistent link: https://www.econbiz.de/10012498243
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Toward a theory of outside-in marketing : past, present, and future
Quach, Sara; Thaichon, Park; Lee, Ju-Yeon; Weaven, Scott; … - In: Industrial marketing management : the international … 89 (2020), pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
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