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  • Search: subject:"Customer relationship management"
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Year of publication
Subject
All
Relationship marketing 32,123 Beziehungsmarketing 32,106 Consumer behaviour 13,828 Konsumentenverhalten 13,827 Customer satisfaction 7,215 Kundenzufriedenheit 7,204 Service quality 4,935 Dienstleistungsqualität 4,931 Brand management 3,311 Markenführung 3,310 Lieferantenmanagement 2,944 Supplier relationship management 2,944 Social Web 2,939 Social web 2,939 Marketingmanagement 2,586 Marketing management 2,561 Theory 2,545 Theorie 2,543 Deutschland 2,439 Germany 2,386 Markenimage 2,367 Brand image 2,364 Kundenintegration 2,338 Customer integration 2,334 Kundenmanagement 2,296 Electronic Commerce 2,287 Online retailing 2,226 Online-Handel 2,225 Brand 2,175 Markenartikel 2,169 E-commerce 2,155 Kundenwert 2,129 Online-Marketing 2,087 Customer value 2,069 Internet marketing 2,063 Vertrauen 2,041 Confidence 2,028 Einzelhandel 1,788 Retail trade 1,772 Customer service 1,393
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Online availability
All
Undetermined 13,027 Free 5,389 CC license 775 Digitizable 28
Type of publication
All
Article 24,494 Book / Working Paper 9,515 Journal 38 Other 4
Type of publication (narrower categories)
All
Article in journal 19,908 Aufsatz in Zeitschrift 19,908 Aufsatz im Buch 3,667 Book section 3,667 Hochschulschrift 1,582 Thesis 1,245 Graue Literatur 1,138 Non-commercial literature 1,138 Working Paper 740 Arbeitspapier 722 Collection of articles of several authors 602 Sammelwerk 602 Aufsatzsammlung 487 Case study 461 Fallstudie 461 Ratgeber 258 Guidebook 239 Conference paper 180 Konferenzbeitrag 180 Bibliografie enthalten 163 Bibliography included 163 Dissertation u.a. Prüfungsschriften 160 Lehrbuch 160 Textbook 141 Konferenzschrift 124 Handbook 108 Handbuch 108 research-article 90 Conference proceedings 72 Collection of articles written by one author 58 Sammlung 58 Reprint 50 Article 30 Interview 28 Glossar enthalten 27 Glossary included 27 Festschrift 26 Bibliografie 20 Fallstudiensammlung 20 Systematic review 19
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Language
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English 27,599 German 6,103 Undetermined 336 French 30 Polish 19 Italian 12 Romanian 7 Czech 6 Spanish 6 Swedish 4 Multiple languages 2 Dutch 2 Bulgarian 1 Danish 1 Russian 1 Albanian 1
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Author
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Bruhn, Manfred 129 Homburg, Christian 120 Kumar, V. 94 Han, Heesup 71 Hollebeek, Linda D. 68 Verhoef, Peter C. 67 Huber, Frank 56 Smith, Alan D. 54 Bauer, Hans H. 53 Piller, Frank T. 53 Krafft, Manfred 51 Stauss, Bernd 51 Herrmann, Andreas 50 Palmatier, Robert W. 50 Mattila, Anna S. 44 Thaichon, Park 43 Loureiro, Sandra Maria Correia 42 Gil Saura, Irene 41 Grewal, Dhruv 41 Svensson, Göran 41 Hippner, Hajo 39 Stock-Homburg, Ruth 39 Van den Poel, Dirk 39 Eggert, Andreas 38 Kleinaltenkamp, Michael 38 Mittal, Vikas 38 Rather, Raouf Ahmad 37 Agnihotri, Raj 36 Sheth, Jagdish N. 36 Wiedmann, Klaus-Peter 36 Prentice, Catherine 35 Vrontis, Demetris 35 Wilde, Klaus D. 35 Grönroos, Christian 34 Hadwich, Karsten 34 Georgi, Dominik 33 Neslin, Scott A. 33 Helmke, Stefan 32 Reichwald, Ralf 32 Reinartz, Werner J. 32
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Institution
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Springer Fachmedien Wiesbaden 82 IGI Global 23 National Bureau of Economic Research 19 Faculteit Economie en Bedrijfskunde, Universiteit Gent 17 European Commission / Directorate-General for Taxation and Customs Union 16 Verlag Dr. Kovač 14 American Marketing Association 12 Haufe-Lexware GmbH & Co. KG 10 Books on Demand GmbH <Norderstedt> 9 Institut für Wirtschaftsinformatik <Bern> 9 Fördergesellschaft Marketing an der Universität Augsburg 8 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 8 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 8 Edward Elgar Publishing 7 Gesellschaft Entwicklung, Konstruktion, Vertrieb 7 Nomos Verlagsgesellschaft 7 Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement 7 Harvard Graduate School of Business Administration 6 Universität Mannheim 6 Universität St. Gallen 6 AMACOM 5 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 5 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 5 Erich Schmidt Verlag 5 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 5 HAL 5 Information Resources Management Association 5 Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen> 5 NetLibrary, Inc 5 Springer Gabler <Firma> 5 Springer-Verlag GmbH 5 Verlag Franz Vahlen 5 Wiley-VCH 5 De Gruyter Oldenbourg 4 Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano 4 Fachhochschule Reutlingen / European School of Business 4 Friedrich-Schiller-Universität Jena 4 Gottfried Wilhelm Leibniz Universität Hannover 4 INTARGIA Managementberatung GmbH 4 Munich Business School 4
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Published in...
All
Journal of business research : JBR 818 Journal of retailing and consumer services 767 Industrial marketing management : the international journal for industrial and high-tech firms 511 International journal of hospitality management 384 SpringerLink / Bücher 319 The journal of services marketing 283 The journal of business & industrial marketing 278 The service industries journal 221 Journal of the Academy of Marketing Science 214 Journal of strategic marketing 207 International journal of contemporary hospitality management 191 Cogent business & management 188 Asia Pacific journal of marketing and logistics 172 Journal of marketing 154 Journal of hospitality marketing & management 149 International journal of electronic customer relationship management : IJECRM 148 Psychology & marketing 146 The journal of product & brand management 144 Total quality management & business excellence 144 Journal of retailing 137 Journal of travel and tourism marketing 137 Tourism management : research, policies, practice 137 Marketing intelligence & planning 136 Journal of service management 130 Journal of service research : JSR 129 The journal of brand management : an international journal 129 European journal of marketing : EJM 112 Gabler Edition Wissenschaft 110 Services marketing quarterly 110 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 104 Service business 103 The international review of retail, distribution and consumer research 103 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 102 Journal of marketing management : MM 102 The international journal of bank marketing : IJBM 102 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 100 International journal of internet marketing and advertising : IJIMA 96 International journal of retail and distribution management 95 European journal of marketing 91 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 89
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Source
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ECONIS (ZBW) 32,616 USB Cologne (EcoSocSci) 858 RePEc 228 Other ZBW resources 137 USB Cologne (business full texts) 121 EconStor 50 BASE 41
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Showing 1 - 10 of 34,051
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Coupon redemption, churn, and customer lifetime value for a newly-launched noncontractual product : evidence from a large-scale field experiment in supermarkets
Tsujikawa, Rin; Hoshino, Takahiro - 2025
Persistent link: https://www.econbiz.de/10015519565
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How knowledge spillover entrepreneurship influences the adoption of social media and customer relationship management
Qalati, Sikandar Ali; Tajeddini, Kayhan; Gamage, … - In: Knowledge and process management : the journal of … 32 (2025) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10015373794
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Driving mobile app user engagement through gamification
Paschmann, Jens Wilhelm; Bruno, Hernan A.; Heerde, … - In: Journal of marketing research 62 (2025) 2, pp. 249-273
Persistent link: https://www.econbiz.de/10015374350
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Mapping customer relationship management research in higher education : trends and future directions
Shalihati, Fithriyyah; Ujang Sumarwan; Hartoyo, Hartoyo; … - In: Administrative Sciences : open access journal 15 (2025) 2, pp. 1-21
Customer relationship management (CRM) has become a critical strategy for higher education institutions (HEIs) to …
Persistent link: https://www.econbiz.de/10015337345
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Effectiveness of customer relationship management in shopping malls : mall-retailer collaboration empirics
García-Nieto, Manuel; Ramón-Jerónimo, Juan Manuel; … - In: Administrative Sciences : open access journal 15 (2025) 1, pp. 1-22
This study examines the collaborative impact of Customer Relationship Management (CRM) between shopping mall management …
Persistent link: https://www.econbiz.de/10015193121
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Dynamic personalization with multiple customer signals : multi-response state representation in reinforcement learning
Ma, Liangzong; Huang, Ta-Wei; Ascarza, Eva; Israeli, Ayelet - 2025
Persistent link: https://www.econbiz.de/10015197090
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Does environmental dynamism affect customer relationship management : commercial banks' performance nexus in Tanzania?
Baraza, Mohammed Solomon; Mbura, Omari Khalifa - In: Business management review : journal of the University … 28 (2025) 1, pp. 73-88
Persistent link: https://www.econbiz.de/10015424056
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The role of AI-powered chatbots on improving customer experience in e-commerce : a case study of pharmaceutical organisations in Shanghai
Jing, Ziyi; Tachakorn Wongkumchai - In: International journal of business innovation and … 38 (2025) 5, pp. 23-48
Persistent link: https://www.econbiz.de/10015632914
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Sound in mode on : how sound stimuli influence customer engagement?
Valenzuela-Gálvez, E. Sophía; González-Benito, Óscar; … - In: Electronic commerce research 26 (2026) 1, pp. 783-804
Persistent link: https://www.econbiz.de/10015595714
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Involvement as moderator between the antecedents and outcomes of brand avoidance
Mostert, Pierre; Steyn, Derik - In: Journal of African business 27 (2026) 1, pp. 65-86
Persistent link: https://www.econbiz.de/10015597336
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