Search Results - subject:"Customer retention"

Financial re-engineering and customer performance of poultry business in Nigeria

Alawode, Olufemi Peter; Nwobodo, Helen; Ogunfowora, Afolake - In: International journal of economics and financial issues … 14 (2024) 6, pp. 164-173

Persistent link: https://www.econbiz.de/10015094979

Effectiveness of customer relationship management in shopping malls : mall-retailer collaboration empirics

García-Nieto, Manuel; Ramón-Jerónimo, Juan Manuel; … - In: Administrative Sciences : open access journal 15 (2025) 1, pp. 1-22

focuses on attracting visitors by building a strong mall image and creating partnerships, whereas retailers emphasize customer … retention through loyalty programs and personalized services. The study finds that proactive, collaborative CRM efforts, such as …

Persistent link: https://www.econbiz.de/10015193121

Defection analysis of post-paid telephone customers in Nepal using the Weibull model

Gnawali, Keshava Raj; Kadel, Rajan - In: Businesses 5 (2025) 1, pp. 1-22

the development of marketing strategies aimed at improving customer retention and acquisition in the telecommunications …

Persistent link: https://www.econbiz.de/10015334434

The effect of digital touchpoint usage experience on customer loyalty mediated by digital engagement and customer satisfaction

Nanta, Teuku Muda; Noermijati, Noermijati; Rohman, Fatchur - In: Businesses 5 (2025) 1, pp. 1-19

This study aims to determine the influence of digital touchpoint usage experience, specifically through the myIndiHome application, on customer loyalty, with digital engagement and customer satisfaction as mediating variables. The study used a quantitative method to survey 385 active IndiHome...

Persistent link: https://www.econbiz.de/10015334439