This paper studies how restricting data exchange between firms affects market competition in the app economy. The identification exploits iOS's privacy policy update, which limits apps from tracking users across other apps using identifiers. We find that the iOS update reduces startup app...

Today’s technology allows firms to personalise their interaction with consumers to an unprecedented degree, leading to an ever finer-grained segmentation of consumers. Targeted online advertising and online price discrimination are amongst the most salient examples of this development. While...

Generation of specific xylooligosaccharides (XOS) is attractive to the pharmaceutical and food industries due to the importance of their structure upon their application. This study used chemometrics to develop a comprehensive computational modelling set to predict the parameters maximising the...

The phenomenon of internet influencers is among the most discussed issues in marketing to children. The amount of time children spend on the internet increases every year, which increases the risk of becoming the target of influencer marketing. Studying the impact of influencers on children is...

Problem definition: Online retailers provide recommendations of ancillary services when a customer is making a purchase. Our goal is to predict the Net Present Value (NPV) of these services, estimate the probability of a customer subscribing to each of them depending on what services are offered...