Search Results - subject:"Customer segmentation"

Branding fashion through gameplay : the branded gaming and the cool dynamics in the fashion markets. A game-theory approach

Alanadoly, Alshaimaa Bahgat; Suha Fouad Salem - In: European journal of management and business economics : … 33 (2024) 4, pp. 394-410

Purpose The aim of this study was to investigate the role of immersive gaming on brand coolness and brand equity, with particular emphasis on fashion gaming collaborations. We used game theory as a theoretical framework to analyse immersive branding strategies and gain a deeper understanding of...

Persistent link: https://www.econbiz.de/10015130645

Exploring moral gaze : children gazing at suffering in dark tourism

Dresler, Emma - In: Tourism Management Perspectives 53 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015077478

Customer recognition and mobile geo-targeting

Baye, Irina; Hanspach, Philip; Reiz, Tim; Sapi, Geza - In: Review of industrial organization 64 (2024) 4, pp. 615-644

Persistent link: https://www.econbiz.de/10014546208

Slimy tactics : the covert commercialisation of child-targeted content

Smith, Sheli; Oates, Caroline J.; McLeay, Fraser - In: Journal of strategic marketing 32 (2024) 3, pp. 304-316

Persistent link: https://www.econbiz.de/10014553252

"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media

Sutinen, Ulla-Maija; Luukkonen, Roosa; Närvänen, Elina - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 211-225

Persistent link: https://www.econbiz.de/10014511550

A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data

Griva, Anastasia; Zampou, Eleni; Stavrou, Vasilis; … - In: Journal of decision systems 33 (2024) 1, pp. 1-29

Persistent link: https://www.econbiz.de/10014511925

Baby boomers' Over-The-Top (OTT) rush-older customers on new platforms

Chanda, Ruby; Islam, Tajamul - In: Cogent business & management 11 (2024) 1, pp. 1-17

In 2022, statistical data indicated that approximately 41% of individuals aged 55 and above in India intended to increase their video streaming and TV consumption. Against this milieu, this research article explores baby boomers’ orientation toward Over-The-Top (OTT) platforms, investigating...

Persistent link: https://www.econbiz.de/10014524933

Ban targeted advertising? : an empirical investigation of the consequences for app development

Kircher, Tobias; Foerderer, Jens - In: Management science : journal of the Institute for … 70 (2024) 2, pp. 1070-1092

Persistent link: https://www.econbiz.de/10014513902

Live shopping promotions : which categories should a retailer discount to shoppers already in the store?

Wamsler, Julia; Vuckovac, Denis; Natter, Martin; Ilic, … - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 135-174

Persistent link: https://www.econbiz.de/10014519164

Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach

Tang, Yihui; Mantrala, Murali K. - In: Industrial marketing management : the international … 119 (2024), pp. 252-263

Persistent link: https://www.econbiz.de/10014555812