Segmentation and targeting are cornerstones of marketing and advertising. While it is common to segment and target customers based on demographic characteristics, these practices may seem increasingly at odds with recent cultural movements (e.g., #MeToo, Black Lives Matter). Yet research to date...

Purpose – Ride-sharing is an economical, convenient, and environment-friendly way to travel. Robotaxi, which reflects the two themes ”ride-sharing + self-driving”, is in the “going public” stage. Therefore, pre-research on public willingness to use robotaxi is of great significance for...