Im Rahmen des nutzerzentrierten Entwickelns von Dienstleistungen werden häufig Personas herangezogen. Durch die Beschreibung der unterschiedlichen Eigenschaften, Bedürfnisse, Ziele und Verhaltensweisen der verschiedenen Kundengruppen in Form von Personas können sich Designer,...

Community-based targeting, in which communities allocate social assistance using local information about who is poor, in experimental settings leads to nuanced allocations that reflect local concepts of poverty. What happens when it is scaled up, by either by making the stakes high, or by...

This book explains how companies can successfully plan and implement their online campaigns – even after the end of third-party cookies. Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted...

This paper studies consumer discrimination while taking into consideration the role of competition between firms, providing one of the first large-scale comprehensive analyses of consumer discrimination and market forces. We formally model consumer discrimination, where some majority-group...