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Search: subject:"Customer segmentation"
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Target group
3,119
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Marktsegmentierung
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528
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Hanna, Rema
15
Olken, Benjamin A.
15
Herstatt, Cornelius
12
Wiedmann, Klaus-Peter
12
Hudders, Liselot
11
Banerjee, Abhijit V.
9
Pelsmacker, Patrick de
9
Karlan, Dean
8
Kohlbacher, Florian
8
Thuysbaert, Bram
8
Tröndle, Martin
8
Bakir, Aysen
7
Pompe, Hans-Georg
7
Puntoni, Stefano
7
Rundle-Thiele, Sharyn
7
Shankar, Avi
7
Walter, Benjamin von
7
Bauer, Hans H.
6
Bruhn, Manfred
6
Chawla, Deepak
6
Dupas, Pascaline
6
Ebbes, Peter
6
Kremmel, Dietmar
6
Luo, Xueming
6
Pepall, Lynne
6
Robinson, Jonathan
6
Skiera, Bernd
6
Soni, Pavleen
6
Zhang, Jianqiang
6
Alatas, Vivi
5
Allgayer, Florian
5
Buijzen, Moniek
5
Cauberghe, Veroline
5
Chakrabarti, Ronika
5
Chikweche, Tendai
5
Cova, Bernard
5
De Jans, Steffi
5
Drees, Norbert
5
Galeotti, Andrea
5
Gupta, Shruti
5
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
8
Asian Development Bank
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3
Fachhochschule Reutlingen / European School of Business
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
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Springer Gabler <Firma>
3
Deutschland / Umweltbundesamt
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Haufe-Lexware GmbH & Co. KG
2
Nomos Verlagsgesellschaft
2
Otto-Friedrich-Universität Bamberg
2
Steria Mummert Consulting AG
2
Tredition GmbH <Hamburg>
2
Universitätsverlag Ilmenau
2
Verlag Dr. Kovač
2
mitp Verlags GmbH & Co. KG
2
AMACOM
1
ATOUT France <Paris>
1
American Management Association
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien und Tourismus
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Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
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Bauhaus-Universität Weimar
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1
Center for Economic Research <Tilburg>
1
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1
Deutsches Weininstitut
1
Diplomica Verlag GmbH
1
Dr. Rainer Hampp <Firma>
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
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Young consumers : insight and ideas for responsible marketers
72
Journal of retailing and consumer services
40
Journal of advertising research
35
SpringerLink / Bücher
35
Journal of advertising : official publication of the American Academy of Advertising
34
Journal of business research : JBR
29
Psychology & marketing
26
International journal of retail & distribution management
25
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
Journal of fashion marketing and management
21
Journal of travel and tourism marketing
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Harvard business review : HBR
20
International journal of consumer studies
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Health marketing quarterly
19
The journal of consumer marketing
19
International journal of advertising : the review of marketing communications
17
Journal of food products marketing
17
Journal of international consumer marketing
17
Marketing intelligence & planning
17
Marketing science
17
Research
17
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Tourism management : research, policies, practice
16
European journal of marketing : EJM
15
International journal of hospitality management
15
Journal of vacation marketing : an international journal
15
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Harvard-Business-Manager : das Wissen der Besten
11
Jahrbuch Seniorenmarketing
11
Journal of hospitality marketing & management
11
Journal of marketing communications
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
The international review of retail, distribution and consumer research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of revenue and pricing management
10
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ECONIS (ZBW)
3,135
RePEc
18
Other ZBW resources
12
EconStor
11
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1
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1
An automated machine learning framework for interpretable
customer
segmentation
in financial services
Grigorova, Iveta
;
Efremov, Aleksandar
;
Karamfilov, …
- In:
International Journal of Financial Studies : open …
13
(
2025
)
4
,
pp. 1-21
Customer
segmentation
is essential in financial services for designing targeted interventions, managing dormant …
Persistent link: https://www.econbiz.de/10015591090
Saved in:
2
Use of autoencoder and one-hot encoding for
customer
segmentation
Smutek, Tomasz
;
Sikora, Janusz W.
;
Bogacki, Sylwester
; …
-
2024
Persistent link: https://www.econbiz.de/10014543578
Saved in:
3
Misleading marketing of unhealthy foods and beverages to children in South Africa as a consumer protection issue
Omoruyi, A. J.
;
Durojaye, Ebenezer
- In:
Journal of consumer policy : consumer issues in law, …
48
(
2025
)
2
,
pp. 105-131
Persistent link: https://www.econbiz.de/10015476873
Saved in:
4
Using segmentation to co-design a healthy eating program
Kitunen, Anna
;
Carins, Julia
;
Isbanner, Sebastian
; …
- In:
Health marketing quarterly
42
(
2025
)
2
,
pp. 163-181
Persistent link: https://www.econbiz.de/10015519560
Saved in:
5
From consuming food away from home to on-the-go consumption : a multi-study exploration using focus groups and fsQCA
Lim, Weng Marc
;
Das, Manish
;
Saha, Victor
- In:
Journal of marketing management : JMM ; journal of the …
41
(
2025
)
1/2
,
pp. 1-45
Persistent link: https://www.econbiz.de/10015526543
Saved in:
6
Differences in advertising's effectiveness across age groups
Mecredy, Philip
;
Stocchi, Lara
;
Feetham, Pamela
- In:
International journal of advertising : the review of …
44
(
2025
)
2
,
pp. 235-262
Persistent link: https://www.econbiz.de/10015531693
Saved in:
7
Model-based co-clustering in customer targeting utilizing large-scale online product rating networks
Chen, Qian
;
Agarwal, Amal
;
Fong, Duncan K. H.
;
DeSarbo, …
- In:
Journal of business & economic statistics : JBES ; a …
43
(
2025
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10015534257
Saved in:
8
Product returns as a reflection of intergenerational differences : a comparison of Baby Boomers, Generation X, Millennials, and Generation Z
Lysenko-Ryba, Kateryna
;
Reveniuk, Marharyta
;
Kauf, Sabina
- In:
LogForum : elektroniczne czasopismo naukowe z dziedziny …
21
(
2025
)
3
,
pp. 419-430
Persistent link: https://www.econbiz.de/10015558331
Saved in:
9
Children preferences for global and local brands : an empirical study drawing on symbolic self-completion theory
Filipovic, Jelena
;
Gorton, Matthew
;
Markovic, Stefan
- In:
Psychology & marketing
42
(
2025
)
6
,
pp. 1456-1475
Persistent link: https://www.econbiz.de/10015463997
Saved in:
10
Microtargeting, voters' unawareness, and democracy
Gils, Freek van
;
Müller, Wieland
;
Prüfer, Jens
- In:
The journal of law, economics, and organization
41
(
2025
)
2
,
pp. 634-653
Persistent link: https://www.econbiz.de/10015459377
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