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Choi, Jin Nam
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European Journal of Marketing
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Effects of task complexity on creative customer behavior
Gong, Taeshik
;
Choi, Jin Nam
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1003-1023
Persistent link: https://www.econbiz.de/10011529748
Saved in:
2
Effects of task complexity on creative customer behavior
Gong, Taeshik
;
Choi, Jin Nam
- In:
European Journal of Marketing
50
(
2016
)
5/6
,
pp. 1003-1023
-to-business service deliveries. Findings Results indicate that
customer
task
complexity
affects creative customer behavior not through …
Persistent link: https://www.econbiz.de/10014723793
Saved in:
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