Search Results - subject:"Customer usage"

Methods to analyze customer usage data in a product decision process: A systematic literature review

Micus, Christian; Schramm, Simon; Böhm, Markus; … - In: Operations Research Perspectives 10 (2023), pp. 1-11

customer usage data, as well as a generic, five-stage product decision process (PDP) are defined and differentiated from … consumer data and the product development process. Eventually, we show which data analytics methods on customer usage data can … research directions for data analytics methods on customer usage data are put forward. …

Persistent link: https://www.econbiz.de/10015455371

Methods to analyze customer usage data in a product decision process : a systematic literature review

Micus, Christian; Schramm, Simon; Böhm, Markus; … - In: Operations research perspectives 10 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014447786

Superstar effects in a platform-based local market : the role of customer usage of online-to-offline platforms and spatial agglomeration

Chen, Jing; Xing, Wan; Yang, Jing - 2023

Persistent link: https://www.econbiz.de/10014334213

Customers' usage behaviour of e-banking services : interplay of electronic banking and traditional banking

Sandhu, Supreet; Arora, Sangeeta - In: International journal of finance & economics : IJFE 27 (2022) 2, pp. 2169-2181

Persistent link: https://www.econbiz.de/10013184709

Paying mobile at the point of sale - a question of culture?

Fischer, Maximilian; Reith, Riccardo Emanuel Albert; … - 2020

Persistent link: https://www.econbiz.de/10012239241

Customer usage processes : a conceptualization and differentiation

Pfisterer, Lucas; Roth, Stefan - In: Marketing theory 15 (2015) 3, pp. 401-422

Persistent link: https://www.econbiz.de/10011492816

Monitoring heterogeneous serially correlated usage behavior in subscription-based services

Samimi, Y.; Aghaie, A. - In: Journal of Applied Statistics 37 (2010) 10, pp. 1761-1777

Effective monitoring of usage behavior necessitates applying accurate stochastic models to represent customer heterogeneous time-dependent behavior. In this research, it is assumed that the sequence of customer visits over a subscription period occurs based on the Poisson process, while usage at...

Persistent link: https://www.econbiz.de/10008674966