Zungu, Nkululeko PraiseGod; Amegbe, Hayford; Hanu, Charles - In: Cogent business & management 12 (2025) 1, pp. 1-21
delivery, self-service customer experience, and outcomes based on customer value theory and trust-commitment theory. This study … the customer value factors that influence AI-based self-service experience in an emerging country using the Customer Value …