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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Donor segmentation : when summary statistics don't tell the whole story
Durango-Cohen, Elizabeth J.
;
Torres, Ramón L.
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 172-184
Persistent link: https://www.econbiz.de/10010128378
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