Lange, Fabian; Schlosser, Rainer - In: Operations Research Perspectives 14 (2025), pp. 1-20
particularly challenging if the customers' and competitors' behavior are both strategic and unknown. Reinforcement Learning (RL …-based competitor heuristics if the underlying Markov decision process is kept simple and customers are myopic. However, the myopic … assumption is becoming increasingly unrealistic since technology like price trackers allows customers to act more strategically …