Phensiri Na Nakornphanom Chaipatiyutpong; Hoonsopon, Danupol - In: Journal of open innovation : technology, market, and … 12 (2026) 1, pp. 1-14
The purpose of this study is to develop and validate a framework for assessing the authenticity of Thai cuisine within the context of gastronomy tourism in Thailand. A mixed-methods approach was adopted, beginning with in-depth interviews with a diverse group of stakeholders including chefs,...