Data mining has been gaining attention with the complex business environments, as a rapid increase of data volume and the ubiquitous nature of data in this age of the internet and social media. Organizations are interested in making informed decisions with a complete set of data including...

The technological advance has made possible to create data bases designed for the marketing intelligence, with the availability of large information. Data Mining is the process of selection, research and modeling of large amounts of data aimed to find out unknown business relationships in order...