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  • Search: subject:"Data Mining Applications DOI:http://dx.doi.org/10.4468/2003.2.05saccardi"
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Data Mining 1 Data Mining Applications DOI:http://dx.doi.org/10.4468/2003.2.05saccardi 1 Market Research 1 Marketing Intelligence 1 Marketing Research 1 Modelling of Data Bases 1
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Saccardi, Alberto 1
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Symphonya. Emerging Issues in Management 1
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Data Mining and Marketing Intelligence
Saccardi, Alberto - In: Symphonya. Emerging Issues in Management (2003) 2 Marketing Research and Global Markets
The technological advance has made possible to create data bases designed for the marketing intelligence, with the availability of large information. Data Mining is the process of selection, research and modeling of large amounts of data aimed to find out unknown business relationships in order...
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