Zaman, Umer - In: Pakistan journal of commerce and social sciences 19 (2025) 1, pp. 1-27
consumer trust, financial literacy, and data privacy concerns. The research examines how these influencers can contribute to … literacy, and data privacy concerns in mitigating exposure to travel scam. PLS-SEM estimations indicate that FinTok influencers … play a significant role in building consumer trust and enhancing financial literacy and data privacy concerns, which, in …