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Year of publication
Subject
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Customer data 264 Kundendaten 264 Relationship marketing 100 Beziehungsmarketing 91 Consumer behaviour 78 Konsumentenverhalten 77 Data protection 72 Datenschutz 72 Database marketing 58 Database-Marketing 56 Marketing 40 Computer-assisted marketing 37 IT-gestütztes Marketing 37 Data Mining 31 Data mining 31 Deutschland 28 Online-Marketing 28 Theorie 27 Theory 27 Internet marketing 26 Germany 25 Marketing management 24 Marketingmanagement 24 Direct marketing 23 Direktmarketing 22 Big Data 19 Kundenmanagement 19 Market segmentation 19 database marketing 19 Electronic Commerce 18 Social Web 18 Social web 18 Kundenanalyse 16 Marktsegmentierung 16 USA 16 Data security 15 Datensicherheit 15 Digitalisierung 15 Digitization 15 Preisdifferenzierung 15
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Online availability
All
Undetermined 154 Free 64 CC license 2
Type of publication
All
Book / Working Paper 199 Article 193 Journal 4
Type of publication (narrower categories)
All
Article in journal 93 Aufsatz in Zeitschrift 93 Aufsatz im Buch 45 Book section 45 Graue Literatur 40 Non-commercial literature 40 Hochschulschrift 33 Arbeitspapier 31 Working Paper 31 research-article 21 Thesis 17 Collection of articles of several authors 15 Sammelwerk 15 Aufsatzsammlung 10 case-report 7 Guidebook 5 Ratgeber 5 Case study 4 Dissertation u.a. Prüfungsschriften 4 Fallstudie 4 Lehrbuch 4 Conference paper 3 Konferenzbeitrag 3 Textbook 3 viewpoint 3 Bibliografie enthalten 2 Bibliography included 2 Handbook 2 Handbuch 2 Interview 2 Statistics 2 Statistik 2 conceptual-paper 2 review-article 2 technical-paper 2 Bibliographie 1 Collection of articles written by one author 1 Fachzeitung 1 Fallstudiensammlung 1 Glossar enthalten 1
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Language
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English 287 German 85 Undetermined 25 Italian 1 Polish 1
Author
All
Neslin, Scott A. 6 Bergemann, Dirk 5 Bonatti, Alessandro 5 Coussement, Kristof 5 Fader, Peter 5 Gan, Tan 5 Goldfarb, Avi 5 Link, Jörg 5 Schwarz, Torsten 5 Tapp, Alan 5 Tucker, Catherine 5 Vasserman, Shoshana 5 Ali, S. Nageeb 4 Laussel, Didier 4 Lewis, Gregory 4 Long, Ngo Van 4 Resende, Joana 4 Saarijärvi, Hannu 4 Wills, Gordon 4 Baker, Scott 3 Banasiewicz, Andrew D. 3 Berg, Kristi 3 Donkers, Bas 3 Drake, Perry D. 3 Drozdenko, Ronald G. 3 Haviv, Avery 3 Hughes, Arthur M. 3 Klein, Deanna 3 Kopalle, Praveen K. 3 Kuusela, Hannu 3 Miklós-Thal, Jeanine 3 POEL, D. VAN DEN 3 Plangger, Kirk 3 Schupp, Robin Philip 3 Sun, Baohong 3 Sun, Yacheng 3 Swaminathan, Vanitha 3 Verhoef, Peter C. 3 Alhaery, Matt 2 Anand, Piyush 2
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Institution
All
National Bureau of Economic Research 8 Springer Fachmedien Wiesbaden 7 Faculteit Economie en Bedrijfskunde, Universiteit Gent 3 IGI Global 3 Friedrich-Schiller-Universität Jena 2 marketing-Börse GmbH 2 Data & Marketing Association 1 David Shepard Associates 1 Direct Marketing Association 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 Friedrich-Ebert-Stiftung 1 Fördergesellschaft Marketing an der Universität Augsburg 1 Haufe-Lexware GmbH & Co. KG 1 Humboldt-Universität zu Berlin 1 Nomos Verlagsgesellschaft 1 OECD 1 Shaker Verlag 1 Taylor and Francis 1 Taylor and Francis. 1 Uni-Edition GmbH 1 Universität Ulm 1 Verlag Dr. Kovač 1 Westfälische Wilhelms-Universität Münster 1 epubli GmbH 1
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Published in...
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Marketing Intelligence & Planning 14 Marketing Science 8 SpringerLink / Bücher 8 NBER working paper series 7 European Journal of Marketing 6 Journal of Consumer Marketing 5 Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation 4 Harvard business review : HBR 4 Journal of economics & management strategy : JEMS 4 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 4 Marketing science 4 Harvard-Business-Manager : das Wissen der Besten 3 International Journal of Bank Marketing 3 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 3 Journal of advertising research 3 Journal of marketing 3 Management Science 3 Psychology & marketing 3 Research 3 The Routledge companion to digital consumption 3 Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 3 Advances in knowledge acquisition, transfer, and management (AKATM) book series 2 Apps management and e-commerce transactions in real-time 2 Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster 2 Artificial intelligence in marketing 2 Business horizons 2 Cowles Foundation Discussion Paper 2 DICE discussion paper 2 Discussion papers / CEPR 2 E-marketing ; Vol. 1 2 Electronic markets : the international journal on networked business 2 Gabler Edition Wissenschaft 2 IWI-Diskussionsbeiträge 2 Industrial marketing management : the international journal for industrial and high-tech firms 2 Innovationen und Innovationsmanagement in der Finanzbranche 2 Innovatives Markenmanagement 2 Interaktives Marketing 2 International Journal of Contemporary Hospitality Management 2 International journal of business information systems : IJBIS 2 Journal of business ethics : JOBE 2
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Source
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ECONIS (ZBW) 303 Other ZBW resources 38 USB Cologne (EcoSocSci) 34 RePEc 20 BASE 1
Showing 1 - 10 of 396
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Consumer responses to firm-owned devices in self-service technologies : insights from a data privacy perspective
Sohn, Stefanie; Schnittka, Oliver; Seegebarth, Barbara - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10015057198
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Frontiers: digital hermits
Miklós-Thal, Jeanine; Goldfarb, Avi; Haviv, Avery; … - In: Marketing science 43 (2024) 4, pp. 697-708
Persistent link: https://www.econbiz.de/10014636275
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A high-performance turnkey system for customer lifetime value prediction in retail brands
Yan, Yan; Resnick, Nicholas - In: Quantitative marketing and economics : QME 22 (2024) 2, pp. 169-192
Persistent link: https://www.econbiz.de/10015127375
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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk; Marder, Ben; Montecchi, Matteo; Watson, … - In: Psychology & marketing 40 (2023) 10, pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
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Machine Learning Modelle zur Vorhersage von Zahlungsausfällen im Energiemarkt
Stecker, Rouven; Lehrbass, Frank - 2023
Persistent link: https://www.econbiz.de/10014428149
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Using deep learning to overcome privacy and scalability issues in customer data transfer
Anand, Piyush; Lee, Clarence - In: Marketing science 42 (2023) 1$1m1/2, pp. 189-207
Persistent link: https://www.econbiz.de/10014317069
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Voluntary disclosure and personalized pricing
Ali, S. Nageeb; Lewis, Gregory; Vasserman, Shoshana - In: The review of economic studies : RES 90 (2023) 2, pp. 538-571
Persistent link: https://www.econbiz.de/10014319950
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It's a match! : linking foreign counterparts in Italian customs data to their balance sheets
Crispino, Marta; Conteduca, Francesco Paolo - 2023
Persistent link: https://www.econbiz.de/10014441424
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L' Open Banking nel sistema dei pagamenti : evoluzione infrastrutturale, innovazione e sicurezza, prassi di vigilanza e sorveglianza
Pellitteri, Roberto; Parrini, Ravenio; Cafarotti, Carlo; … - 2023
Persistent link: https://www.econbiz.de/10014226875
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Personalization scale in airlines : combining the power of rich customer data, experiential learning, and revenue management
Guerrini, Alberto; Ferri, Gabriele; Rocchi, Stefano; … - In: Journal of revenue and pricing management 22 (2023) 2, pp. 171-180
Persistent link: https://www.econbiz.de/10014276700
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