Huang, Lijuan; Huang, Yi; Rong, Zhe; Xie, Guojie - In: Journal of innovation & knowledge : JIK 12 (2026), pp. 1-16
Fostering rural e-commerce entrepreneurial vibrancy is crucial for achieving regional economic transformation and sustainable development. However, existing research has predominantly examined the net effects of individual factors, overlooking the diverse pathways and complex causal mechanisms...