Dziedzic, Justyna - In: Journal of intercultural management : the journal of … 17 (2025) 3, pp. 31-50
digital tools such as deepfakes and hashtags shape organizational identities and public perceptions. It aims to understand how … the same time, deepfakes, though controversial, offer a powerful tool for presenting ideal - ized yet potentially … strategically, ensuring that digital tools like deepfakes and hashtags align with core organiza- tional values and contribute to …