Calabrese, Armando; De Francesco, Federico - In: Business Process Management Journal 20 (2014) 6, pp. 906-921
Purpose – Demand-based pricing fixes price according to customers’ perceptions of service value and to their resulting … paper is to provide a demand-based pricing approach based on the user-friendly technique of service blueprint (SB). Design …. Findings – Starting from the main difficulties hindering implementation of demand-based pricing, SB is proved to enable …