Examines the role of design within the context of shopping centre positioning by means of a case‐study approach, based upon the design and implementation of festive decorations for the award‐winning Prince’s Square shopping centre in Glasgow. Seeks to identify the role that design and the...

The 1992 America′s Cup featured 12 competitors from ten countries sailing high technology boats at an early stage of development. The contest provides a dynamic model of patterns of international high technology competition. Utilizes the America′s Cup campaign as a case study to illustrate...