Purpose This study analyzes what type of influencer - microcelebrity or microinfluencer - is best suited to promoting healthy food brands and how that influence depends on consumers' healthy lifestyles. Design/methodology/approach An empirical study with a real healthy food brand was developed...

This study applied the Psychosocial Norms Approach (PNA) to examine Gambian consumers' beliefs regarding consumption of functional foods (FFs), which contain health-promoting bioactive compounds and nutrients. A survey of Gambian consumers, stratified by age, gender, education, and FF knowledge,...

Background: The UK aims to reach net-zero greenhouse gas emissions (GHG) by 2050, with food production and consumption being major contributors to GHG emissions. Consequently, the unsustainable nature of current dietary patterns significantly drives environmental degradation and climate change....

This study examines the sustainability and healthiness of Ghana's current dietary patterns and explores pathways for promoting sustainable healthy diets through agrifood policy interventions. Using secondary data from the Food and Agriculture Organization's Statistics, Ghana Statistical Service,...