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  • Search: subject:"Dialogic communication theory"
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Brand management 1 Communication 1 Consumer behaviour 1 Corporate Social Responsibility 1 Corporate social responsibility 1 Corporate social responsibility (CSR) communication 1 Creating shared value (CSV) 1 Dialogic communication theory 1 Kommunikation 1 Konsumentenverhalten 1 Markenführung 1 Online brand advocacy (OBA) 1 Other-Regarding Preferences (ORPs) 1 Public relations 1 Social Web 1 Social identity 1 Social web 1 Stakeholder 1 Öffentlichkeitsarbeit 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Lee, Seoki 1 Sung, Kyong Sik 1 Tao, Chen-Wei (Willie) 1
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ECONIS (ZBW) 1
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How does dialogic corporate social responsibility communication affect online brand advocacy? : the role of other-regarding preferences
Sung, Kyong Sik; Tao, Chen-Wei (Willie); Lee, Seoki - 2025
Persistent link: https://www.econbiz.de/10015340118
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